subject: What Channel Is The Projection 2009, The Mainstream Channels? - Projection Channel - Education [print this page] 2009, the projection enterprises to develop, channel construction is the key. So, what is the channel? Here, we may first give a simple definition of the next channel, namely: organizational units within the company and outside the company Proxy , Dealers, wholesalers and retailers established a mutually beneficial network of relationships. In short, the channel is the product from the manufacturers to reach consumers in the middle of the process.
After learning the content sources, let's look at the product flow process. We know Projector High prices, high Technology Content features, so this means Projection Machine channel channel than IT products with higher requirements. The vendors in the choice of channels, often based on products and their circumstances are different options, thus giving birth to a variety of channels now.
Present, the more influential projection industry channel models are: the total generation of the system, regional agents and direct sales model.
General on behalf of the system
General on behalf of the projection system is currently in the mainstream market channels that the "exclusive agent system." It has the advantage can easily top to bottom, in unison, division of labor, institutional relationships simple, and thus can prevent a number of agency brought competing on price, big price war, parallel imports and counterfeit goods after another, the whole product operation is not perfect and the result is confusion throughout the market place, which is conducive to the interaction between upstream and downstream firms.
Regional agency Projection in the current China market, a significant number of companies adopting a regional agency. That many areas across the country to find agents, or for a specific product sales, or a region responsible for sales and so on. It has the advantage, compared with the total generation of the system more flexible, easy to operate, but because of the existence of a number of regional agents, prone to the same product with different prices, that is generated will lead to price wars and so on. A certain period of time, with total generation of the system with each other.
Direct Recent years, the direct sales model has gradually flourished. More and more vendors focus on direct sales, they began to channel his flat, so as to be more close to the users, manufacturers and channels to market changes can have a faster response, and can save large sums of expenditure. At present, opening their own stores, with sales of stores and other large manufacturers have become forms of direct marketing. On the one hand, so that manufacturers understand customer needs directly, on the other hand, increased dealer sales representatives and the link between Terminal.
Entered in 2009, in the special economic environment, the above-mentioned to the total generation, regional agents and direct sales will become the choice of vendors, which is more meaningful for consumers, to address its use Products that occur during a series of questions to use at ease. Proven sales strategy innovation and change, will be guided step by step in the competition of various manufacturers.
