subject: Suning Appliance Kitchen Decoration Autumn Festival To Build Wind Vane - Suning Appliance, Kitchen [print this page] Since March 19, 2007, Suning Appliance release "Chinese kitchen appliance consumer trends 2007 report," since the hoods, microwave ovens, water heaters and kitchen appliances are increasingly becoming the focus of consumer concern. Today, gold 9 silver 10 fall home improvement boom coming, to meet consumer demand for kitchen and a large number of products, leading the kitchen and living culture, Suning Appliance decided to start on September 1 the National Kitchen & Bath eighth autumn festival. The kitchen section, Suning will combine the kitchen appliance market in China in 2007 as a whole to judge, to bring the boss, party too, Shuaikang, Vantage, Haier, Midea, Electrolux, AO Smith, Siemens, Ariston etc. large kitchen brand, and work together to "home - life - the future," the main concept of the new home to China.
Kitchen appliance sales to an annual rate of increase of 35%
Recent years, China's rapid economic development, real estate market continues to heat up and residents to improve the quality of life, driving range hood, gas stoves, microwave ovens, water heaters and kitchen appliances market consumption to continue rising. Only from the real estate market of the kitchen appliance sales promotion point of view, the next decade, about 33% of Chinese households move into new houses, on average there are 2.6 million per year will require electrical kitchen equipment.
The same time, higher utilization of kitchen appliances, high security requirements, rapid technological development, the replacement of the cyclical short. By industry recognized standards that the best use of range hood for the 5-6 years age, gas stove the best life span of 4-5 years, the best electric water heater life span of 4-5 years ... ... an average of 5 years kitchen appliances necessary to carry out a replacement, to ensure that the environmental use of this feature for the kitchen appliance market with a sustained and stable market demand.
The State Council Development Research Center of Market Economy Institute of the Chinese kitchen and market research consulting report analysis shows that in recent years, sales of kitchen appliances by 35% per year increase in demand is very strong. Meanwhile, the PRC, according to available data, the Chinese appliance market capacity in 2006 reached 650 billion yuan, which accounted kitchen appliance market as a whole reached 11.7% of capacity, or 76 billion yuan, more than air conditioning, refrigerator, washing machine ranks category top four position.
Kitchen appliances kitchen cultural highlight the integrated approach called
Kitchen appliance market share expanded rapidly, in essence, is that people began to pay attention to the quality of life, the inevitable trend of improving the home environment. Developed countries in Europe and the United States, kitchen space as a relaxation has become a home entertainment center, kitchen and living room renovation costs spent on the proportion of 7:3.
Today, this growing trend of European and American style, accepted by Chinese consumers to personality, taste and comfort as the main element of the "new home" the time has come. With the kitchen from a closed to an open-style bathroom that the growing, kitchen and family background is gradually from the center of the transition to the family, the effective impact on the Chinese concept of family life changes. For the young man concerned, the kitchen has not only a place for cooking, bathroom space is no longer just a bath, there are coffee, milk, music, newspapers, fragrances, is full of fun in the world.
Enjoy the type kitchen life is coming to us, but very few companies are based on consumer value and added value on the family atmosphere of kitchen appliances made of the overall solution. So, how to enhance China's consumer electronic products, the value of cognitive kitchen? How to meet the consumers move, get married, the second overall style of the decoration for the kitchen when electricity supplies needs? How to lead the kitchen of the consumer culture, leading the high-end consumer spending? Chinese home appliance retail chain enterprises as a leader, Suning will be September 1 officially launched a three-week autumn kitchen Eighth Day, on the interpretation of these issues, and new home, new life, new claims concept into the wider consumer side.
Autumn Kitchen Autumn Festival to lead the new trend in kitchen and consumption
Increasing demand for kitchen appliances, kitchen and cultural change, will cause the loose of old kitchen appliances brand profound changes in production patterns, scale, brand, centralization and integration of major home appliances brand integration will be repeated.
