subject: How to Approach Website Redesigns [print this page] How to Approach Website Redesigns How to Approach Website Redesigns
Perhaps you have grown tired of your website. Maybe you feel it looks dated or just think a fresh start is needed. Whatever your motivation, website redesigns can be an effective way to give not just your website, but also your business boost.
But be careful! Whilst if performed correctly they can be very effective, one bad decision and the redesign may not have the desired effect. Make sure you set clear objectives for the project and discuss these with your website designer.
Avoid too much change
It is never a good idea to totally change the look and feel of the website all in one go. Remember, if your motivation for redesigning is to get more online custom, you still may have many loyal customers who like and trust your current website. A wholesale change and the existing customer base may be put off or wonder whether the company has changed its services. Make sure there are still a few key elements that make it recognisable for existing customers. Do not let it stifle creativity, just beware that huge changes can be damaging as well as beneficial.
It is very important that you do not strip away any of the good work that has already been done on your website; if you've achieved good rankings in the search engines or gathered many followers then don't go a step too far and spoil all of that by taking away the overall look and feel.
Website redesigns are sometimes necessary. Conducted with the help of expert web designers, they can be very beneficial. But remember the reasons behind your decision to invest in a redesign and always take the advice of your web designer to help keep you focused on your objectives.
