subject: Why your website design is so important [print this page] Why your website design is so important Why your website design is so important
Having a great looking website is an excellent place to start. Its obvious but worth reiterating - people will not stay long on an unattractive website, or conversely WILL stay longer on an attractive site. This applies in extra measure in those businesses where design is key in respect of their core business e.g. graphic designers, artists and architects.
Customers expect great looking websites, partly due to the superb design and look of some of the big online players such as Nike, Next and Sky. Remember, your website is most likely the first time a potential customer has come in contact with your business. A good design, whether you are selling widgets or providing a local service, is critical in turning these new visitors to new clients, increasing your customer base and generating brand new revenues. Your website is a reflection of your business - an unprofessional bad looking website is a big turn off to 90% of visitors!
At Smith and W-Smith your website design is essentially the first thing we look at. The colours, fonts and navigation should mirror your organisation - they should combine to create a professional, knowledgeable and competent image of your business - it should make your visitor want to further explore your business and its products / services. A good web design team will want to make sure that this the case. A bad looking website will never perform however well its content, sales message and links are optimised. Sadly, some websites are beyond saving and need a complete remake - its always your decision, but we will always offer a professional judgement.
