< BR> Recently, Jingdong Mall moves frequently, first announced in January Tiger Global was 150,000,000 U.S. dollars of investment, and immediately after the acquisition Chihiro network, sponsored by Ultra, recently it came to Chengdu to invest in building logistics and warehousing 500000000 yuan channels, sudden, frequent shots into the Internet Jingdong one of the hottest.
However, just get the investment would be around "money" the sophist, the behavior of too intensive capital investment bankers are being questioned.
Profit mode: never to forget the pain
Overall B2C enterprise development perspective, until now, the traditional B2C and there are no clear revenue model to Dangdang an example, early in 2001 announced the break, and in September 2002 announced that the real profit, but to 8 years after that, when the aperture is "just beginning to achieve profitability," This is a bit too much so we had a associate. Is insufficient to support B2C industry profit enterprise scale? Dangdang in operation or to cover up the distress it? In fact, in any case, have revealed the reality is that the short term, the traditional B2C business in the profit model on the need to continue to explore.
Another look Jingdong, in fact, the sophist, since too many
Home Appliances
Destruction of their businesses complain Jingdong
Sell
The price system, we can understand the sophist's strategy is cheap, or lose money in order to capture the market, the squeeze rivals, then consider the real profitability issues, or simply use
Monopoly
Inertial position and enhance the user's consumer products profit, and profit model to solve the problem. However, the fact is that in the
Electronic
Business areas, Jingdong not only did not create a monopoly, not even the oldest, and from the industry, growing gap between the boss Taobao. Read only from the volume of transactions, in 2009, Taobao trading over 200 billion, and Jingdong only 30 billion gap between the two sides can no longer even use two digits to calculate. Therefore, Jingdong, with money-losing deal to occupy the market strategy for the short term goal difficult to achieve, but there is nothing profitable.
Frightened Behind: Who will be kicked out of Jingdong's "chess game"?
Strategic point of view from the utilization of capital in recent years, Jingdong almost every year, "burn" a lot of money financing. Behind this need to insinuate the VC Jingdong continuous "blood" in order to maintain the status quo. Nearly Jingdong the industry, "said Jingdong money chain has been strained, if VC attitude to hesitate, for Jingdong run will be a disaster. Last year 56 net only" interrupted "by a month Industry opponents completely beyond is a good example. "
Industry that's spending way too Jingdong "bloody", reflected the impatience of their anxious state of mind, this is very dangerous infantile disorder, "rely on other people's money to develop not only to bear enormous pressure to perform well lost control of a flexible enterprise, but also pay a high price for the shares, when faced with corporate control and capital needs of two-way pressure, which option would be very difficult, so, it is better to control the flow of having peace of mind a little good money to do good in front of it. "
Performance on the constant pressure to go into a sophist, and a huge investment in letting go Jingdong continuous financing, the company behind the financing of the management options were "eaten", lose control, for performance has not met goal, that was kicked out of Jingdong this site "chess game" of the people, is today probably the instigator of these generous.
To Jingdong the math, in the end how much left?
Jingdong in the end how much left?
Exacerbated by the expansion of influence of pre-financing of 30 million Jingdong U.S. certainly has been spent. In Jingdong January announcement, the IDG get the message that their access to Tiger Global Fund C1 round 75 million U.S. dollars in financing, plus the total amount of financing by the end of C2 round will be more than 150 million U.S. dollars.
