subject: Japan and South Korea face difficulties Department of flat-panel giant warning on Chinese Enterprises - flat-panel TV, LCD TV - household appliances [print this page] Japan and South Korea face difficulties Department of flat-panel giant warning on Chinese Enterprises - flat-panel TV, LCD TV - household appliances
< BR> contempt of the product cost, enhance the brand's negligence, on competitors do not understand, as the ancient Chinese military strategy, is not able to do to know ourselves, and perhaps this is the flat-panel TV giants Japan and South Korea appears the current collective crisis.
Face of the current global economic crisis and
Flat Panel TV
Consumer market, the dual pressures of slowing growth, Japanese and Korean flat-panel TV business in Europe and America in exports further business to China, even as life-saving straw China market, many Japanese and Korean flat-panel TV business in China for 2009 growth target set at double-digit.
, However, always leading technology, excellent quality consumer electronics products in Japan, known for the last two years in China and the global market has experienced series of challenges, frequently the quality of the door burst event. The beginning of this year, it is huge loss burst Japanese business group,
Layoffs
, Close factories, investment and product quality problems delayed many messages. Japanese consumer electronics products in the global consumer electronics market anything they want, and now they face difficulties to bring a lot of our corporate warning.
Enterprise Development unknown Japan and South Korea
Although the Japanese and Korean giant has claimed "to the Chinese market", "increase investment in the Chinese market", its new product is often a "starter home" or "North America" in the technical sense of protection is still deep-rooted . In fact, since the development of flat-panel TV market, foreign brand products in technology, quality or price gap has become smaller and smaller.
Which has been dubbed the "high" quality flat-panel TV products of foreign investment has appeared frequently in recent quality problems, from
Sharp
"Black" to the Toshiba "vertical doors," which had aroused our reflection: What is wrong?
Insiders believe that the collective nature of Japanese and Korean flat-panel TV brand is gradually coming recession. Data show that "LCD King" Sharp's LCD TV market share in China at present has the most glorious era from 2004 to 25% drop to about 10%, behind
Sony
Samsung. Facts prove that the era of rapid changes in technology, no one will ever stand on top of the pyramid. Then, when the brand aura receded, technology is no longer lead time, Japan and South Korea have also firmly holds flat-panel giant global leader in it?
Professionals that from Sharp, Samsung, Sony this
LCD TV
Three strong parallels in the nature and their uncertainty in product R & D is difficult to see its development strategy on the main line, showing the line of confusion in the overall development of Korean and Japanese companies, brand positioning lost.
Channel penetration than a day
The face of the main battlefield of Europe and the United States increasingly depressed sales environment, Japan and South Korea have seen flat giants China still has large potential market is not developed, so they are adjusting their strategies to resist trying to get through the channel sink opportunity to present risk . Samsung Electronics in the domestic market lifted the provincial agents, market penetration to 34, Sony, Sharp is actively adjusting sales strategy in China, the headquarters of the domestic brands??? 34 into the market. This indicates that Japanese and Korean companies for their long-standing flat on the short board in the channel has been highly valued.
According to the China Chamber of Commerce, China's home appliance market, the joint research discussion group in December 2008 "issued in 2008 China's consumption of flat-panel TV market competition conditions and 2009 forecast trends in consumer demand," Show: 2008 Chinese 23 Market Flat TV demand was 31% and is expected to increase to 40% in 2009. China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo it says: With the 2009, a city of flat-panel TV market saturation and the "
Appliances to the countryside
"The introduction of preferential policies, the focus of competition in flat-panel TV industry sank to 34 markets as the general trend of flat-panel TV industry. While domestic brands as early as the era in the CRT market in 234 intensive, China
TV
Enterprises at all levels of urban consumers in China has accumulated a high degree of market acceptance. Although the Japanese and Korean companies have seen the plate 34 market potential, but in the face of domestic brands in sales and
Service
Great advantages of the network, is currently dependent on large-scale chain channels remain in the foreign brands only strange enough, after all, the construction of channels in a day.
Not able to do to know ourselves
Can be expected, Japanese and Korean giants flat front contraction in Europe and the United States, must spend more resources to invest in the product has huge potential Chinese market.
