subject: Digital Marketing Resources - Your Lifeline [print this page] Digital Marketing Resources - Your Lifeline
Everyone needs help from time to time. Digital marketing resources are coming to the rescue of marketing and public relations practitioners everywhere. In decades past, practitioners didn't have to worry about the Internet. Their focus was on advertising and distributing press releases to attract media attention, according to "The New Rules of Marketing & PR" author David Meerman Scott. Now, thanks to social media, the Internet cannot be ignored. Marketing and public relations practitioners are seeking help to understand social media so their companies can remain competitive and gain more attention online. That's where digital marketing resources come in. They can be divided into two categories: resources that assist people in learning about social media and those that help practitioners get involved in social media.
A great one-stop resource for learning about social media and digital marketing is the New Media Drivers License resources page. There are links to sites that address everything from blogging to search engine optimization.
When it comes to digital resources, for example, if a marketer wants to learn if a blog is worth the investment of time and possibly money, she can go to http://sbinfocanada.about.com/cs/blogarticles/f/whyblog.htm. If she wants to learn how to come up with content for a blog, she can go tohttp://www.problogger.net/archives/2006/02/18/writing-good-content/.
Resources that would help that same marketer get involved in blogging include WordPress, TypePad and Blogger. Using one of those sites, she could create the blog and begin posting content of interest to her company's clients/customers.
Both types of digital marketing resources are beneficial to today's marketing and public relations practitioners. If they don't expand their knowledge base to include social media, practitioners will struggle to keep their company visible on the Information Superhighway. Remember, everyone needs help from time to time.
