subject: Shop-style direct marketing strategies and tactics - Amway, direct marketing, perfect - hairdressing industry [print this page] Shop-style direct marketing strategies and tactics - Amway, direct marketing, perfect - hairdressing industry
2005 11 23, Shanghai International Convention Center in a conference room, many people, the venue quiet and orderly. Held here is Rihui (China), the media forum. Rihui Group President Luomai can, Rihui (China) Yin Union and other senior executive director attended the symposium, "China Daily", "21st Century Business Herald", "China Business Daily", "economic world" etc. editor or reporter more than the media involved and make a report. The topic of the center is Rihui (China) in the past, present and future.
In the forum, Rihui (China) shows that the future market strategy: Rihui in the Chinese market will be long-term, in good faith in business; Rihui will operate in full accordance with the requirements of the Ordinance; Rihui is positive for direct selling license, and strive to get the first license; in multi-level direct and open, the sun & the main mode of development as "store + single-level direct selling," multi-level and opening up, fully committed to the development of multi-level direct sales ... ...
Yin said at the meeting together, not optimistic about the single-level direct selling. He said: "The future Rihui (China) performance in single-level direct sales personnel may only account for 20%, 80% of the results rely on store sales to be completed ... ... replenishment of 200 million yuan in 2006 to open 1,000 shop. "
These signals are several media misinterpreted as "Rihui to operate stores are not optimistic because of direct sales." However, if the case, then Amway , Perfect, like new, new era, Sunrider, Tiens other major pillar of China's direct selling industry, enterprise shops plan, does it also mean the negation of the direct sales model it? If true, but also mean that China direct selling industry will disappear in the future then?
Answer is no! In fact, the current direct selling companies to develop stores in the Mainland market is strategic and also tactical ... ...
- Strategic And "rodents" clean break "the mouse will be" no value for money products without solid financial strength and the pursuit of short-term benefits, not risk a large number of open stores. Therefore, if a large area to set up shop, it will be the distinction between direct marketing and direct sales of a flag.
Expand and enhance the market coverage of the opening of direct selling market, competition is positive, and it is tragic, who moves a step behind, may be competitors than a mile. Business-to-market coverage, corporate brand image, products and business Service , Will be competing in this weight.
If the enterprise market development, also rely mainly on word of mouth to attract Consumption And operators, this will definitely lead to a narrow range of publicity and promotion in the distortion, is not conducive to rapid and healthy development of enterprises. The shop opened, increasing the publicity of enterprises window, expand the coverage of the enterprise market, consumer services and follow-up, there is a great advantage.
Integrated sales channels in China's consumption habits, is to see and feel. Shop opened, also the "temple" in, so afraid of the monk run up consumer peace of mind. This is virtually a direct sales company has added a new sales channel.
From another point of view, only a direct sales approach, the purpose of business is to sell out their products, direct marketing, retail shops fusion, fusion Direct Marketing, Fusion E-commerce , Will be a trend.
Anything not set in stone. Sales methods, too, the final point of sale, will be integrated marketing, corporate marketing will be a variety of organically integrated whole, complement each other.
Easy to market Management Direct Marketing is a human enterprise, direct sales business is growing, so direct sellers will be more and more enterprises. Management noted that the management of people is the most difficult. So, companies face more and more direct sellers how to manage?
Industry, said: "With a person, not as good as with a team," the shop can undertake this task? Direct selling business can be a large number of sales in this step by step, management of the few big teams, then Great team management team, the Central team management of small team, the managers flat, so that information is disseminated very fast and true.
