subject: What Role Directories Play in Online Marketing [print this page] What Role Directories Play in Online Marketing
Online marketing is essential for businesses to survive in today's highly competitive economy. Having a website is very important and a business without an online presence is unfortunately losing money. In the current day of technology traditional marketing has lost its charm and online marketing has simply taken over.
There are different forms of online marketing though one of the most cost-effective online marketing for any company seeking to attract business from its website is search engine optimization. Basically, Internet marketing professionals and SEO experts understand the importance of directory submission for increasing the volume of relevant visitors to your company's website.
Directories play an important role in online marketing by increasing inbound traffic to your website and generating links that contribute to a higher ranking on search engine result pages. Online business directories are merely a list of websites that are categorically arranged which helps users searching for particular information.
Directory submission seems simple but is actually a lengthy and tedious process. There are two popular methods for directory submission which are automatic submission and manual submission. A manual directory submission service is the most reliable method since it is completely done by a human that may be the SEO expert.
There are many advantages of directory submission such as index listing, target audience, and popularity. When customers use search engines billions of results are displayed with no guarantee that your site will be viewed. With directory submission to online directories your site will be indexed properly on the result pages of search engines like Google, Yahoo and Bing.
Submitting your site to online directories helps you reach your targeted audience. Directories classify sites based on their relevance and users search for listings based on relevant keywords. Hence, people visiting your site through the link in a directory is not just by chance but have found what they were looking for.
Another major advantage of submitting your site to business directories is popularity. Online business directories significantly increase your online presence as they receive enormous amount of traffic making your company much more visible and accessible by large number of users. SearchMe4 is a local information and online business directory that contains the contact details of the UK business directories.
For more information, visit our business directory.
