subject: Strong solar market five Golden Key - solar water heater, home appliances to the countryside - home appliance industry [print this page] Strong solar market five Golden Key - solar water heater, home appliances to the countryside - home appliance industry
< BR> China
Solar water heaters
Industry originated in the early 80s of last century, so far has been nearly 30 years with the development of history. Development to 2009, more than 2,800 solar water heater industry, with total
Sell
Amounted to more than 600 billion yuan, becoming one of the most promising new
Energy
Industry.
2010, there were 100 successful enterprises
Appliances to the countryside
To occupy the three rural areas, four market share, how rapidly, and stronger solar energy market has become the most immediate focus of attention. In fact, manufacturers do a good job market is the result of joint efforts, especially intense in the present day to the sea today, even more so. As a solar water heater manufacturers should strive to do the following tasks:
One powerful combination, looking for quality dealers
Good agents for good operation of a market is critical, not so bad market, only make a bad businessman. Solar water heaters as agents not only need money, but also agents have the ability to independently operate the market, with some modern
Marketing
Concept. Investment and not for investment, if the agents found another solid financial strength, but no independent ability to operate the market for a brand manufacturers who want to do, or pay for the market's. At the same time, manufacturers also need to instill the concept of long-term agents, to achieve company strategic alliance to jointly big market.
Second, increase the strategic support of dealers, big common market
Dealer market, the enterprise market. Successful vendor relationship is more like the modern relationship between husband and wife, friends and relations, often between manufacturers and businesses to maintain close liaison and communication to tackle dealers line the problem facing the market. At present, many enterprises are before investment, to develop a system of vendor support policies, such as Jiangsu New Energy Co., Ltd. Sun Bao series of policies for the dealer support, including store
Decoration
Cum terminal layout specifications, opening marketing planning, district marketing planning, market investment plan (to develop distributor channels), tender planning, market research and countermeasure terminal guidance, etc., to help dealers quickly winning the Sun Po market.
Third, ideas, pace and tidy
Business distributor of quality must be the development of enterprises to maintain a high degree of unity concept, recognizing the company's products and brands to promote her ideas, and in the actual operation of the market process, the concept of the operation in place and strictly enforce the company's goals not wanting to harm the company brand idea, and maintain the brand image of the local market.
Four regional managers to manage the market for fine
Regional manager investment has been completed, the main task is to help agents do a good job market. Dealers immediate problems in the operation of the market, helping agents to solve the difficulties encountered in operating the market, agents at different stages of understanding the idea of the market, the demand on the manufacturers. In addition, different agents have different strengths, some agents in the promotion of activities to do better, and some agents in the sale
Service
To do good, and some agents in the Purchasing Guide to do a good training ... ... the successful operation of the Sun Bao "butler service the whole marketing system", the regional manager of a very high demand, dealers continue to help enlarge the market , the best agents in a successful experience, to integrate refining, promotion to other areas, copy, let us learn from each other and grow together.
5, manufacturers have to bear the responsibility of the corresponding service
For solar water heater manufacturers, the service is very important, because no industry product is perfect. Some manufacturers in the product when problems arise, choose to escape to their own responsibility to agents. Responsibility of enterprises, such as the sun Po launch of the "Five Star" service, from product information, sales to installation
Service
, Were given full guidance service, not the manufacturer should bear the blame on the agents, but come out and discuss how to solve problems, take a problem-solving mentality, the perfect solution to after-sales service.
Solar water heater industry is an emerging industry, to make a market need vendors to work together, cooperate, and to unify the brand concept and spirit of branding services, and better promote the market. In this process, the cooperation between firms is particularly important.
