subject: Appliances wonderful event commentary week in and week (second week in February) - Changhong financial fraud, flat-panel TV subsidies - household [print this page] Appliances wonderful event commentary week in and week (second week in February) - Changhong financial fraud, flat-panel TV subsidies - household
< BR> Changhong
Positive response to inflated sales of 5.0 billion misinformation.
Incident: Recently, the media reported that according to the person reporting, Sichuan Changhong existence of false financial reports 1998 sales, according to the summary statistics to report material, Sichuan Changhong inflated sales of about 5 billion yuan. In order to clarify the facts, to restore true image, Changhong spokesman Liu positive response in the "Sichuan Changhong inflated sales 5.0 billion," the report, "Sichuan Changhong inflated sales 5.0 billion," the report is false information.
Comments: At present, the media, on the Sichuan Changhong "Financial false door" in the media after another, many of the community also hold a "prefer to believe there is" and join in the fun attitude, Sichuan Changhong launched a "vocal opposition." Since ancient times, the best way to address any gossip that is ignored in order to prove business performance. Changhong long way to go, afraid of public opinion, go ahead!
Energy
Flat subsidy would be "law" .
Events: It is understood that the initial use of flat-panel TV-subsidization
Air conditioning
Subsidies for energy conservation projects that benefit the way, that in accordance with the energy efficiency rating and product specifications divided. If an energy-efficient 32-inch
LCD TV
Subsidy 300 yuan each, 42-inch LCD TV subsidy 450 yuan each, and 52-inch LCD TV subsidy 600 yuan each, two 32-inch LCD TV energy efficiency subsidies to 200 yuan each, 42-inch LCD TV subsidy 350 yuan each, 52 inch LCD TV subsidy 500 yuan each.
Comments: The introduction of subsidies will not only help enterprises to further reduce costs and energy-saving technology to the follow-up research and development company providing financial support. If
Panel
Manufacturers cost advantages, then the basis of machine manufacturers will be more cost competitive. But the great pressure of market competition, standards promulgated, their products can achieve a, will not be recognized by consumers. However, if you want to want their products to achieve a total efficiency without increasing the cost, companies are bound to remove some products additional features, such as the Internet functions, which will reduce to some extent, the competitiveness of enterprise products.
Home Appliances
Enterprises to innovation, research and development products for market demand in order to share in a competitive market "share."
Gree response to the "World Famous Brand" title does not involve false propaganda.
Events: a recent media report Gree air-conditioning, "extended" to use the title of world famous publicity for the report Gree responded, Gree "world famous" in the title in 2006 was selected by the State Administration of Quality Supervision , and the validity of the certificate does not provide the business sector to be recognized, it does not involve false propaganda.
Comments: brand-name fashion in the volume of more than Gree into a business, industry practitioners say, domestic appliances business has always been constantly revised in the competition and further development, this should not exception. Product strength, quality,
Service
Is the real brand, is the highest law of business invincible. Gree to speak with strength and quality, let the facts speak for themselves.
LG
Washing machine recall washing machines in China for the 672 units free of charge for the lock.
Event: LG Electronics released the drum washing machine door lock safety hazards involved in handling the program in China. Sales in China, similar products will be free door drum washing machine for door locks. LG Electronics said the company in the manufacture and sale of washing machines has never been a similar situation. As the design of products sold like 672 units, and therefore to ensure the safe use of 672 washing machines can be, LG Electronics will be related to the implementation of free home owners with guidance and lock detection, replacement services. It is understood that involves model WD-12325RD, WD-12477RD, WD-12478RD, WD-12479RD of four, LG will take the initiative to contact previous customers to purchase information of consumers.
Comment: In recent years, foreign household electrical appliance enterprises in the Chinese market because of product quality and after-sales service problems caused by imperfect complaints remained high. Samsung first explosion on the refrigerator door, LG washing machine is now a security risk to children. Chinese consumers can not be assured to use foreign appliances. How to upgrade boom in Chinese appliance service background, change service burden for the service highlights, how to promote the business of marketing services as an important support, a place in many foreign appliance companies in the Chinese market a new problem. Only by addressing these challenges, can you stand the Chinese market.
