subject: Marantz mid-range re-launched separate audio amplifier - Marantz, Amplifier, SM-11S1-appliance industry [print this page] Marantz mid-range re-launched separate audio amplifier - Marantz, Amplifier, SM-11S1-appliance industry
scheduled in October 2007 listing of separate audio amplifier. Prices, although the control amplifier and power amplifier combined total price of 100 million yen or more, but the company still it defined as "mid-range" products. This is the first time in 24 years the company listed in the level of separate amplifier.
This listing amplifier (power amplifier for the control, under the power amplifier)
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Targeting sales of the product "would like to pre-main amplifier for the separate amplifier change the user, and the current use of relatively low-cost discrete amplifier, power amplifier wish to change the user a higher level" (Marantz Planning Leader) . Marantz was introduced over 06 separate amplifier's top models, but taking into account the "two together close to 150 million yen, and the larger body, some of the split type fans do not want purchase" (Planning Leader ), the company made the decision to expand the product line. And plans in September 2007 to mid-range market with products SACD (SuperAudioCD) player.
SACD player this listing
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With use flash memory and hard disk portable music player's popularity, MD and CD and other traditional audio products in the market is shrinking. Market outlook for the audio, Marantz, said: "be content with the idea of listening to music with the computer effects, sluggish demand for mini-component systems. But the high-end market is an exception, although not to expand but not shrink. Regardless of iPod and computer how to expand the market to enjoy the real sound effects for the fun of the users will always exist "
