subject: Wenling Wenzhou Shoe Industry Breakthrough [print this page] A few years ago, the Wenzhou, Wenling shoe industry have on the local shoe industry a positive optimistic attitude. But things have changed, whether current or Wenling Wenzhou shoe enterprises shoe company, the face of increasing competition, "shortage of skilled workers" as well as raw material prices and other factors, the market had to consider countermeasures.
Under pressure from the two shoes
On the whole, China's shoe industry booming in recent years to achieve, footwear widening regional framework, in addition to Guangdong, Fujian, Wenzhou, Wenling, the north of Shenyang, Shijiazhuang; the west, there Chengdu, Chongqing, Bishan; There central Changsha, Nanchang, Jiangxi Province; there Qingdao, Linyi, Jiangsu and Shanghai and other places. So you can see, not shrinking shoe industry, by contrast, Wenzhou, Wenling advantage of the shoe industry in the waves of competition in the market has slightly underdogs.
The face of the evolving situation, Wenzhou shoe really encountered unprecedented pressure. According to industry analysis, Guangdong, Wenzhou shoe shoe business has been a formidable obstacle, and the shoes are constantly clashing Wenling Wenzhou shoe industry's export market share. According to statistics, around 1998, Wenzhou shoe enterprises have nearly ten thousand, but by 2004 fewer than 4,000.
Wenzhou shoe industry go from here
In recent years, many of Wenzhou shoe enterprises trying to seek breakthrough. Brand promoting enterprise, franchise, image endorsement, and soon created a number of well-known brand. In export terms, in 2003, Wenzhou footwear export has reached 8.3746 billion dollars, but still stressful.
Licensing and endorsement in the image, the Wenzhou people of insight are a reminder that the industry must go through the phenomena of nature. When the franchise was very popular in Wenzhou, some SMEs are hard to catch the bus, do not take into account the actual situation of enterprises, it had to face more open more stores, sales are increasingly less of the harsh reality. Once the image of the endorsement is also very famous, now died down, leaving only the few who continue the mess of the fiddle. Wenzhou shoe industry after a meeting of agonizing, the shoe began to become more rational enterprise, but also more pragmatic.
Wenling Lian price of shoes by the strong words
Although Wenling Wenzhou shoe shoes trying to narrow the gap with, but the situation is still not optimistic. Author contacts with local enterprises, the most heard is the advantage of the current where Wenling Footwear. Wenling Footwear is by starting the development of cheap, poor quality and large output, but now even cheaper than the shoes, where Wenling great location. According to my understanding, Wenzhou, Ryan cents lower, Shijiazhuang, Hebei, and Shandong and other places of injection shoes, and now are strong words which fortune injection Wenling Footwear shoes.
Some people describe the current Wenling shoe like the United States, "Broadway." A family of a shop, called on a dozen workers, shoe racks Yi Bai started production, output of no less than 1000 pairs a day off. Wenling a professional production of injection in the shoes of the company, also specializing in the production of cold sticky shoes of the enterprise; others are cold viscosity, injection molding the same time production. Thousands of the large enterprises, small business owner with a young worker with less than 20 people.
Diversification search Breakthrough
Wenzhou, Wenling's shoe industry is not actually bad where to go, gone through extensive management, intensive development, the two shoes in recent years have started to enter the rational adjustment.
Some people think that, in recent years, Wenzhou shoe enterprises have begun cross-business, in real estate, tourism, restaurants, entertainment and others have their shadows, some enterprises have also started a capital investment. Typically have Aokang Group Bishan Industrial Park in the investment, and in June this year, Wenzhou Aokang other eight companies jointly established Sino-Swiss consortium engaged in capital operation.
Wenling shoe companies are unwilling to the others. Taizhou Bao Little shoe leather on the basis of completed years ago, investment in the first half put into trial production; Taizhou Zhejiang Noll shoes also invest in setting up the industrial glove factory, and preparation of investment projects veterinary drug factory; flooding of a shoe-making enterprises set up in Hangzhou Fuyang paper mills, thus opening the curtain Wenling Footwear diversified.
