subject: With The Free Lunch, How Long The Cable Monopoly Can Carry - Satellite Tv, Cable Tv, Digital Tv - [print this page] Can directly watch the grand Olympic Games, not "in the Star on the 9th" Let's cause particular concern. Because, the current cable and TV networks, also to meet the normal watch, but it allows the audience is located in remote areas, only a little more choice. The "Star on the 9th in the" successful launch of a concern, no study of which can not be "deliberate."
Attention "in the Star on the 9th," The most direct reason is that it is "free." According to reports, "the Star on the 9th," after launch, the requested transfer will free the remote western region of 47 sets of free HD And SD Digital TV Program, its business model to around Satellite TV Taiwan received satellite bandwidth rental costs, while the audience free of charge. 47 sets of HD and SD programs, equivalent to many cities now Cable television Transfer the number of urban residents in general terms, there are 47 sets of programs to choose from enough, is also necessary to pay money every month to watch cable television it?
"In the Star on the 9th," Why can achieve "free" mean? "In the Star on the 9th" DBS China Satcom from France Virginia Aerospace (TAS) to introduce a new generation of Radio and TV Direct broadcast satellite, worth 100 million euros, with French SB4000 series mature commercial satellite platform. So much of business investment will certainly not allowing people to "look white." Its viewers for free, because the satellite to television stations around the satellite bandwidth rental fees charged. And TV station Willing to pay the bill, and the key Chinese and the audience of this potential "advertising resources."
In fact, the current cable TV network in some major cities, while the TV user fees, but also satellite TV around the world to collect an impressive number of "landing fee." Earlier this year in Ningbo, the price agreement could be reached by landing fees and "ban" Hunan TV landing in Ningbo, one of the exposure of the hidden rules. Have to rely on the TV network resources to users and television "two-way fees" on its own cable TV network monopoly to seize the profits, is evident. Now, "in the Star on the 9th," to provide "free lunch", people will not abandon cable away?
Although, "the Star on the 9th," a non-encrypted transmission program, residents of the installation of satellite ground receiving facilities can watch. However, in the present circumstances, according to relevant provisions of the individual may install and use satellite ground receiving facilities, no government support, "the Star on the 9th," still can benefit from remote areas. The rapid development in technology, in order to receive direct broadcast satellite signals, just a half a meter, "pot" can be. Volume than the original satellite receiver greatly reduced, which will further increase the relevant departments to combat a number of viewers to receive satellite programs difficult. "In the Star on the 9th," the impact on the cable, it will be inevitable.
Fact, "the Star on the 9th," as a business model can not meet the interest in 1:01 to get. In remote areas, the executive-led high-quality TV signal transmission, its duty, but its long-term goal would not be "encircling the cities", in fact, is also known. Even brought to the public "free TV time" concept, cities monopoly on cable television network, after all, a "spoiler" move. Consumers can benefit from it, worth the wait.
