subject: Beijing Air Conditioning To Reproduce The Special Price Of 1,000 Yuan A Sharp Turn - Household [print this page] has been "cost, said," Gao Qing "banner prices" in China
Air conditioning Market, the price of a high strength has also been dramatic changes in ready, three years of continuous rising price curve twinkling of an eye about to enter the "ice age."
27 days Suning North China Electric in its management headquarters to convene the United States, and
Hisense ? Kelon, Zhi Gao, Samsung , Toshiba and other air conditioning companies, announced this week launched a 3-week since the eighteenth national air festival, special air conditioning units into one million strong start season conditioning market in China, direct drop-down industry prices by 20%? 30% spillway gate This may become the industry has become an inevitable long-term price increases expected under the premise of the only price of a big arc, "trough."
Poised to triple the price factor brewing diving imminent
The one hand, the stock market, property market downturn, 08 frozen slow the momentum of the annual start-up phase, resulting in domestic setback. According to the major air conditioning manufacturers Feedback: 2 quarters, air conditioning shipments last year or even a certain degree of negative growth, the domestic frustration has led to high inventory storage, close to a crisis warning line.
The other hand, the rising yuan, air export, warehousing pressure surge. Suning north China, according to executive president Fan Zhijun introduction of management, air-conditioning in the library by the end of March amounted to 11.298 million units, the highest level in recent years, air-conditioning stocks by the end of April is expected to reach 13 million sets of the above, this is a direct result of higher export ratio part of the domestic air-conditioning brand face much greater pressure on the stock.
No. 3: Energy efficiency upgrade the threshold test of level 3, suspense huge amount of inventory.
Last year, stocks of 4 and 5 as many as 10 million energy-efficient air conditioning units. This huge inventory can no longer wait for the second year as in previous years, as further digestion, energy efficiency, vanish. By 2009, the access threshold for domestic air conditioning energy efficiency ratio from the current 2.6 to 3.0 or 3.2, that is, 07 of the 10 million sets of four and five energy-efficient air conditioning in the 2008 inventory to be digested, in order to avoid This "scissors" to bring the loss of major air conditioning brands to beat this "life and death battle."
"Said survival" test "cost of that"
A direct result of the above three factors
air conditioning manufacturers unprecedented high inventory, slowing exports, sluggish domestic sales and efficiency limitations of the high inventory risk has come to irreconcilable position, can no longer rely on the way to avoid the crisis passed, a huge inventory pressures have constituted the majority of brands to survive, the pressure of survival, air-conditioning manufacturers, "the cost of that" being tested, "the sword of Damocles" hanging over the last two years of each air-conditioning brand smooth sailing head, pressure and inventory profits in the cost between the pressure of survival, have one voice, "prices of Union" balance into full tilt.
To Olympics Fully upgraded air-conditioning services will let Lu Suning
With the Olympics approaching, the focus of interest as well as social and public events are the Olympic Games will tilt, air conditioning installation, maintenance and marketing activities to make way for the Beijing Olympics. Fan Zhijun said that Suning will fully support the one hand, during the Olympic Games and the preparation of the regulations; the other hand, will invest more resources to ensure the air conditioning during peak season delivery, installation, maintenance services, the 7-9 month delivery Cargo installation concentrated in early June and July were released. According to reports, Suning will air during the festival staff for a 50% increase Terminal Services, an increase of 200 cash register cash desk, 1000 CUP credit card machine. Increase the 1000 logistics vehicles, increase the 3000 shipment delivery staff, air-conditioning installation engineers to increase 2000 increase of 2,000 service engineers. Day distribution capacity will reach 50,000 units, Japan reached 10,000 units installed.
Suning capitalize on the trend this week, millions of discounted air discharge gate
Occasion to price avalanche undercurrent of the entire industry, Suning Appliance Starting this week, will be nearly 700 stores in homeopathy started the theme "18 years, millions continue to lead the overall leader 'benefit'" of the 10th of the Eighth National Air Festival, a three-week, three years, the biggest air conditioner price war will result lifted the curtain.
