subject: Double World Expo 51 And To Promoting 3c Prices Tumbled Unexpectedly Long Holiday - Mobile Phones, [print this page] The upcoming World Expo, this year's "51" have 5 days holiday, many Shanghai residents have to consider "active travel, to make way for the Expo," the idea. Therefore, easy to carry, but also travel vacation weapon of 3C products become in Shanghai
Home Appliances
Marketplace
Sell
Main. From the Yongle stores reporter learned, from last weekend to buy mobile phones,
DV
, Digital cameras and computers, an increasing number of consumers 3C products, most of which are planned, "51" travel in groups. Therefore, businesses will also be directed towards 3C promotional products, all kinds of product price cuts come and go.
Big laptop into the medal 3,000
High-end notebook computers, because they prices high above, and consumers are expected to have to be. However, this year's "51", these big notebooks will be priced at an unprecedented "People First." Paradise found in the store's "51" during the Yongle will join Lenovo, Acer?, HP and other 12 major computer brands, co-sponsored "big notebook cheap whirlwind" campaign, brand name genuine mainstream notebook prices directly into the medal to 3,000 yuan.
"The event is almost the price of wholesale price below the manufacturer's channel." Yongle relevant person in charge to a BenQ notebook computer, for example, this, this notebook's price will be directly below the 6 pack, sale Price is only 1300 yuan. On the past, even this price is almost impossible to buy an ordinary cell phone.
"51" period, consumers enjoy the cheap "welfare" not unusual. This reporter learned that a similar special models Yongle launched as many as 20 million units of products to include mobile phones, digital, computer and other 3C products, which accounted for 58% of new, more mainstream best sellers account for 70%. It is worth noting, "51" during the Yongle will be sold by mobile phone market advantage of the lowest consumer feedback, consumer "51" during the Yongle purchase mobile phones, 30 days, if more low-cost market, Yongle will double times the difference of compensation consumers.
Lead consumers back to the regular low prices Marketplace
3C products already be laughing only sell "cabbage price", the original very low profit, why is this still dare to release such a low price? Paradise 3C Business Director revealed that the main purpose of firms voluntarily lower prices, at the expense of profit to attract consumers back to mainstream market. "At present, some of the digital market, also is the parallel market, small businesses, often non-genuine,
Fitting
Missing, etc., so as to win the consumer. "Paradise 3C Business Director, said this trend is not only a huge manufacturer of brand damage, while damage to a large extent, the interests of consumers. However, consumers often seek a price discount, while ignoring the quality of products. Therefore, the factory joint Yongle, the reserve price against the market, that is to allow consumers to return to Paradise and other formal professional place to buy.
However, the wholesale price below the channel means strong shot, first attracted the fear of "cattle." In order to truly benefit consumers fall into the hands, Wing-lok said it would regard the implementation of membership sales, new customers apply for all new members, by members of the computer file system filter "cattle."
Diversified marketing, business tactic constantly
First move: "wealth creation" double discount
Aside from the discounts, the supermarkets means of promotion is Eight Immortals, the fancy takes. Recently, the Yongle launched the "15 times the wealth of great value-added" activities, as long as pre-paid tens of dollars, can be deducted directly when buying appliances few hundred dollars.
Reporter learned from relevant departments of Paradise, this "wealth of value-added" activities, from now on as long as the pre-paid 10 yuan, can be purchased during the event leading to the traditional home appliances 150; pre-paid 50 yuan, can be purchased during the event the traditional home appliances leading to 300 yuan, 100 yuan purchase 3C digital straight. If you buy a mobile phone, digital, computer and other 3C products, but also over 1,000 yuan, 100 yuan ticket back to the maximum amount of up to 1,000 yuan Fan Quan.
