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subject: Wuhu: Home Appliances To The Countryside Of Rural Consumer Market Driven Steadily Higher - Bringing [print this page]


Wuhu Bureau of Statistics recently released data show that 1-May, total retail sales of social consumer goods in urban retail sales up 13.4%; and below the county retail sales rose 25.1%. Increase of 11.7 percentage points difference, reflecting the strong consumption of the rural market. This one, "

Bringing home appliances

"Works to promote the upgrading of the rural household appliances market has played an important role.

Wuhu "appliances to the countryside" has actually started from the beginning of this year on January 1. Municipal Bureau of Commerce to monitor data, "home appliances to the countryside" products

Sell

Amount as of February 2, to 78 million; March 1 to 3.39 million yuan; 1 April to 7.31 million yuan; 1 May to 12.53 million yuan; 1 June to 21.39 million yuan. Almost doubling every month. From its original value

Refrigerator

,

TV

,

Mobile

,

Washing machine

4 classes, each limited to purchase one for each household products, to gradually increase later

Motorcycle

, Computers,

Water heater

, Air conditioning, electric stove, microwave oven, the purchase of each product number increased to two. "Bringing home appliances" more and more abundant species is the market consumption is increasing rapidly in rural areas a major reason. On the other hand, as the recipients of subsidies facilitation policy introduced, where farmers do not need in the market and between rural finance from "errands" to receive subsidies from the start time of 30 days reduced to 7 days. These have greatly stimulated the desire of farmers to purchase household appliances, effectively promote the consumption of the rural market in Wuhu.

Ago in a very long time, consumption growth in rural markets are lower than the city, and the rate of widening year by year. 2005, Wuhu implementation of the "Ten Thousand Villages," the market works, improve the rural commercial network, in order to lay a solid foundation for the rural market to take off. As of May 31 this year, the city's "home appliances to the countryside," the record up to 179 sales outlets. "From 2008 onwards, the rural consumer market in Wuhu city of the pace of growth began to catch up, 'home appliances to the countryside' implementation of the rural market has added further momentum to the purchasing power of farmers to be released." Municipal Bureau of Commerce introduces this year, the city's rural areas increase in the consumer market has remained at 10 percentage points higher than the city around the level.

Reporter found that farmers buy "appliances to the countryside" products are mainly two types: first is to improve lives through state financial subsidies, had not acquired the color TV, refrigerator items; Second, consumption upgrade, due to revenue enhancement, begin at home to replace old appliances brand, quantity and quality of products. Walk the street one electronics store sales personnel, this year, the three counties to the city significantly increased the farmers to purchase household appliances, "home appliances to the countryside" to promote the role of financial subsidies significantly. Not only that, since "home appliances to the countryside" products for the reunification of bidding, the price and quality of the more competitive, many city residents are buying "home appliances to the countryside" products.

Professionals estimated that each household appliances in rural areas coverage increased by 1 percent, will increase more than 250 million sets (pieces) requirements. At present, the Wuhu registered population of about 120 million people in rural areas, "home appliances to the countryside" will bring the total spending will be very substantial.

by:gaga




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