subject: Soling Fy 2009, The Success Of Restructuring Hegemony? - Cable Link, The Financial Crisis, Car Audio [print this page] A time when the end of 2008, HC Network editor visited a number of automotive electronics enterprises in Shenzhen, also founded in 1991, Shenzhen Soling Industrial Co., Ltd.. One side is a raging global financial crisis, one side is a long process to OEM manufacturers for the characteristics, the correlation between the two people can not help wondering, this enterprise is how to deal with the financial crisis? Is how to formulate the development strategy of the future? Xiao Bian on Soling Zhang Hongtao, general manager of the company currently domestic sales, interviews were conducted.
To Soling Industrial Co., Ltd. is located in the town of Shenzhen factory concept Lan, office building's front hall is very spacious, bright spots, product exhibition room, modern production workshop demonstrating new look. Zhang Hongtao Description: Soling is at turning point. Done in 2005, the main speakers, amplifiers, etc.
Car Audio After the set of products,
The year 2007 is a turning point, business focus to product development. October 2007 variety has been developed for the domestic car market, dedicated machine. Throughout 2008, Soling's determination to open up the domestic market is already apparent. 2009 Soling in the domestic market will have greater input.
Soling Zhang Hongtao, general manager of domestic sales
Soling has transformed HC Network: specialized car to seize the domestic market for many companies as a "magic weapon", but the real car car launch dedicated machines are not many. Soling is how to do in a short time?
Zhang Hongtao: use of our advantages. Soling from inception is a research and development, design, production, processing, sales
Car Audio Manufacturing companies. Years of foreign trade and the advantages of raw materials as manufacturers provide us with congenital conditions.
HC Network: mentioned transformation, Soling can say is that this financial crisis, corporate restructuring under the model. To achieve transformation, what we do to prepare?
Zhang Hongtao: introduced E9 platform, which is technically prepared and buy a variety of vehicles for 40-car special machine development. We do not think the financial crisis before entering the domestic market, but in a few years ago will be incorporated into the domestic market, the enterprise development programs, channels, financial, technical aspects of preparation are carrying out more.
HC network: in Car audio Industry, Soling has been to go outside the single-based, OEM OEM is Soling features. During this period, Soling has accumulated what things? The accumulation of the most competitive for?
Zhang Hongtao: The company is very important to the accumulation of wealth. Capital accumulation is the most important one; second accumulation of absorbing the advantages of various products, the introduction of advanced development experience; third is talent reserves.
Financial crisis hit 90 points against risks
HC network: financial crisis, our foreign one is reduced? Really have no effect on the business it?
Zhang Hongtao: early indeed be affected. All along, we do not have to drop the domestic market. A while ago, a reduction in orders from abroad, we suddenly up domestic orders.
HC network: the outbreak of the financial crisis is a sudden, and it led to a series of changes in the industrial chain to let some companies by surprise. Soling the current status?
Zhang Hongtao: Soling against risks is still relatively strong, both from home and abroad about. In the context of declining orders from abroad, in addition to increased orders for the domestic market, we get the foreign company compared to other export-oriented enterprises in one relatively more, it is because of our long established reputation in the international arena. Abroad is stable, the domestic is stable. We are basically full of orders, and other corporate layoffs, a holiday weekend and we have to work overtime on Saturdays. We order full, can not lay off.
HC network: the ability to resist risks, including what factors?
Zhang Hongtao: First of funds (which account for 50%) 2 is the brand, including technical strength and Development.
HC Network: In accordance with 100 points, then it can play to their ability to fight the risk of how many points?
Zhang Hongtao: On the whole can play nine great.
2009, the seize the opportunity to vigorously promote brand
HC Network: Now we will focus on the domestic market it?
Zhang Hongtao: Yes, the domestic market is quite large.
HC Network: domestic R & D and foreign R & D of the main differences?
Zhang Hongtao: car special is the product characteristics. We have 40 variety of cars, each car-specific product development, the installation of each model, the agreement do not come all at once. Product came out even after doing the test market.
HC Network: What do you think of the construction of the domestic market channels?
Zhang Hongtao: Now at home, reputation, or be a priority. This is a difficult channel construction,
Proxy Business case in the absence of intermediaries, channel construction is very slow, very critical. In 2009 the company will have a large domestic market, investment, mainly agents. Soling aim is to enable everyone to get profits. Vigorously into the dealer's support, solid domestic sales network.
HC Net: 2009 is a very critical year, as a transformation of the domestic enterprise selling, general manager, do you think of this year?
Zhang Hongtao: in 2009 there are good aspects and bad aspects of that bad news first: in the first half will be the impact of foreign markets, especially in the automotive industry make us the grim situation of the market also affected; good areas: to do business abroad to work as domestic market was not so easy and so fast. This is an accumulation, do not be saying the country will be able to come in immediately. Seize this opportunity, we will strengthen investment in the domestic market, seize the opportunity to develop the domestic market.
HC Network: Long-term foreign markets to do business, they have sufficient funds to sub-national, to stand firm over time?
Zhang Hongtao: at least 1 year. This is at least open up the whole year 2009. Therefore more competitive in 2010.
Postscript:
An enterprise to understand the "change" in order to maintain the development, but companies are constantly adjusting tactics the same time, there must be a main line. Xiao Bian asked Soling main line is what? Zhang Hongtao replied: "'Tree century Soling world brand', that is our main line. In 2009 the industry has been shuffling shuffling, in 2010 the entire market may be stabilizing, we hope to become the brand of car audio, has been move on, closer and better. "
