subject: Marketing Collateral Management Database – Promote Your Business Strategically [print this page] Marketing Collateral Management Database Promote Your Business Strategically
Any experienced business owner will tell you that you can employ the best sales people in the world, but the chances of reaching your target audience and really establishing a brand position in the marketplace depends on how strategically you can market your products or services. Many sales people find the idea of marketing to the public both baffling and overwhelming. They are more familiar with promoting product or service attributes and closing the sale in a timely fashion. However, without a good handle on who is responsible for creating marketing collateral and how successful it's been in the past quarter, you run the risk of losing deals
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The need for a Marketing Collateral Management Database Have you ever received a customer complaint that information on your website is outdated, or has a client told you that a marketing pamphlet has a subtitle misspelled? Marketing materials are only successful if they are well maintained and updated frequently. If you're a business manager or owner and find that information and errors are slipping through the cracks, it might be helpful to have a tool that will facilitate the organization and management of all these different marketing pieces.
What is a Marketing Collateral Management Database? If you're wondering how you'll ever find the time to design a system for tracking and verifying marketing collateral in your business or organization, the best thing to do is find a customizable tool that's already constructed. This Marketing Collateral Management Database is designed for easy download and operation in your existing Microsoft Excel program. Within a matter of minutes, you can easily list each type of collateral that is currently being used by your company, who is responsible for it, and how successful it has been for your company.
