subject: Guerrilla Marketing With Custom Fridge Magnets [print this page] The term is believed to have originated with its self named book, "Guerrilla Marketing". The concept was invented as an unconventional way of promoting through time, energy, and imagination, rather than a big budget. Promoting usually focuses on interaction with the consumers in unexpected ways.
Here is a list of possible Guerrilla Marketing Techniques:
Money Stamping - Get a custom stamp created and stamp any money that comes your way.
Sticky Notes - Creating custom branded sticky notes is inexpensive and you can easily post them anywhere.
Magnets - As with the sticky notes custom magnets can be placed in many locations and people always seem to reuse them.
Business Cards - Yes, this is obvious but it is more than just giving out to people. You can place them wherever and whenever. Think about the library, find a section about your business and slide cards in the books.
Creating custom promotional products and can help in your guerilla marketing efforts. Custom products with your company name or website allow you to brand in creative ways. One way would to create custom fridge magnets. Take an old car or van to a high traffic location and plaster it with custom branded magnets. I mentioned old because it would need to be made of metal. You could also use custom sticky notes that could be easily pulled off. You can also find other creative ways the use the custom magnets and sticky notes that would get attention. By creating custom branded products you have the ability to brand your company and the sky is the limit on how you use them.
Ultimately, the purpose of guerrilla marketing is to brand your name and create a viral effect. This can be easier said than done. But if you will take the time to brainstorm, you will be surprised on the ideas that you come up with. Also, ask for ideas from employees, family, and friends. Simple guerrilla marketing ideas can go a long way in getting new customers and branding your name. Best of all, if you do not see much return from a campaign than you are not out a substantial amount of money.
