subject: Coffee Franchise – Brewing up a winning business strategy [print this page] Coffee Franchise Brewing up a winning business strategy
Everyone is doing it these days. Well, almost everyone. They're waiting in line for their favorites, enticed by that familiar aroma that holds the promise of morning bliss. For some, it's simply a matter of getting that added boost to start the day, for others it is a ritual that they feel they could not live without. What is drawing so many customers out of the homes a few minutes earlier than necessary?
Coffee!
The numbers of those who enjoy this pick-me-up in the morning are helping innovative entrepreneurs brew up a winning business strategy. These independents have seen the profits that can be realized in the coffee service industry and they are carving out their own niches and raking in the profits.
What was, at one time, a business only for those larger companies is now opening up to a broader market, due to the insights of individuals who see its growing potential. One such entrepreneur is Simon O'Brien. In 2004, Simon saw an opportunity to fill a void that the larger coffee service companies ignored, so he created Lava Carts who provide Coffe Franchise.
Initially Lava Carts consisted solely of Simon and a single coffee van that delivered steaming cups to those who would otherwise not have a convenient means of attaining their favorite morning beverage. And though there was competition, but that would all change, as Lava Carts experimented with various types of beans to come up with the perfect blend. And once he had perfected this "Coffee with Substance" and taken "Best-In-Class" awards for his blends, Simon knew that he could then realize the next part of his dream, which was to bring his coffee to a big larger market.
It is companies like Simon's that allow other investors without the creativity or knowledge to come up with an original idea, product or service to become their own bosses. And the way in which these investors realize their own dreams is through a business model called franchising.
Franchising allows business owners like Simon O'Brien to offer their product and or service to other potential partners, while maintaining the integrity of their brand. In other words, a successful business is explained in documentation from the smallest to the largest detail. What made the original a success is spelled out in clear and concise language and is then offered to prospective partners for a franchising fee: These partners, known as franchisees are given all of the tools, training, support and guidance that propelled the company forward. The up side for the franchisee is that they are buying into a business that has already proven itself, while the original owner benefits from the added income that franchise fees creates as well as the extra free time that having partners makes possible.
So, if investing in a business that has proven its profitability seems like a wise decision, look into franchising. And if helping people start off their day with a smile sounds like the right fit for your money, look franchises like Lava Carts.
