subject: The Right Steps for Link Building [print this page] The Right Steps for Link Building The Right Steps for Link Building
On the flipside, when you understand some of the additional aspects of a link building campaign, the campaign ceases to be all that difficult.
To better understand how to make link building more effective, it is key to examine what common errors people make when building links. The first most common error entails acquiring low quality links from any source. The second common mistake entails publishing scores of links on the web within a very short timeframe. Why are both of these strategies problematic? Basically, they demonstrate to the search engines that your link building plans are inorganic and haphazard at best.
For link strategies to work, you will need the links to be placed on high quality venues that provide effective "Google juice" to impact the search engine rankings. When links are placed on resources that have decent Google Page Rank, the links will provide more value to the website they are pointing towards. This is will impact the search engine ranking of the website quite significantly.
Flooding the web with scores upon scores of links at the same time sends a message to the search engines that you are manipulating link placement. This is not an inherently bad thing but it leads the search engines to assume you are purchasing links for advertising purposes. Since this is not a completely accurate gauge of the popularity of your website, the search engines might not place a lot of value to these newly acquired links. This is doubly true when scores of links have flooded the internet in a short timeframe.
You may acquire some value from posting many links on the internet within a short time period. Yet, you would not be getting the same amount of value that could be acquired by gradually adding links to the internet in a more controlled and deliberative matter.
This brings us to the next and quite important point: your link building should be undertaken all throughout the year. You do not want to launch link building campaigns once or twice or three times a year. You want to add links all throughout the year. No, this does not mean you should avoid quarterly campaigns that involve adding a great many links at one time. Rather, in addition to such interval link building, you should add "a link or two" every week throughout the year. This will enhance the image of your link building campaign as something legitimate and organic. Both of those attributes will be smiled upon by the search engine robots.
Link building is not about flooding the internet. Nor is link building about getting things done just to get them done. Instead, it is a slow and deliberate process intended to arrive at effective results that boost your website's ranking in the search engines.
