subject: Sony China Chairman: Take 10 Years To Achieve Localization - Sony High? Jing Xiong, Tv - Network [print this page] Since early last year in charge of Sony's business in China has developed the world's first Walkman, sent a body of high technology? Shizuo began, "China R & D localization." Recently, high? Jing Xiong received the "First Financial Daily" in an interview.
"Will be Sony's innovative gene transfer to China, and research and design a truly meet the needs of the Chinese domestic market, as did the original Walkman products by Chinese consumers is more than a year trying to do my thing." Sony Global Executive Vice President of Sony (China) Ltd high? Shizuo smiled, "I do not have to do, but I am confident."
Walkman is the product of self-challenge
Under 19 years of age to join Sony's high? Jing Xiong, unusual obsession for music into Sony's first few years, always wanted to enter Sony's music department. However, things started to not desired, he was assigned to the cassette recorder made after the workshop would not have any chance to achieve their goal was. 70s of last century, the tape recorder is very popular in Japan and Europe and the United States market, the main recording function to, based on the recording playback, so the machine was very mainstream.
Akio Morita (Sony founder) has now proposed to develop a just play music without a recording function of the Walkman, Sony was more than half the people inside that this product is unsalable. However, Akio Morita with sharp market sense know: that time young people are not using sound recording function, that they want to go by car, walking to hear stereo music.
From high? Shizuo involved in designing the world's first Walkman was born in 1979, not only was the world's smallest body recorder, but also beyond the normal limitations of mono tape recorder as the first portable stereo pairs of sound Drive recorder, high? Shizuo therefore be "Walkman" father's reputation. Walkman is listed, the popularity of the global market, a shortage of time, the most tight and consumers to book 4 months to buy stock.
Then high? Shizuo continue to participate in the second generation Walkman R & D market, pushing the market up to 1981, officially. A new generation of products not only smaller but also created a "push-button panel," the pioneer wave?? Which affects all of today's digital products, panel design. But then, this design is extremely difficult, because there was no digital components, all rely on the operation of mechanical parts. High? Jing Xiong and his colleagues still have a few months off in the workshop, day and night to work overtime to explore, even at home also can not return several times.
"Was also experienced numerous failures it developed a Walkman, Walkman is the product of self-challenge." Higher? Shizuo recall those initial years of painstaking research and design, laments, "Of course, Walkman very good idea This is for the Sony is a big reason for business opportunities. "
In China set up an independent R & D institutions
High? Shizuo as Sony's chief representative in China, the surprise to find that, although Sony has many factories in China, the total number of employees a lot, but, faced with the huge market, Sony's operations in China over the years only to produce and sales functions of the main, not an independent R & D institutions.
"China's broadband Internet market is growing rapidly, and the Chinese consumer electronics products, upgrades very quickly, the Chinese government continues to put a lot of technical standards, so if you do not pay attention to localized design, does not depend on China's outstanding local design talents, China's sales of Sony products in the market adaptability is difficult to be guaranteed. "higher? Jing-hsiung said, many years production and sales of Sony products in China are developed in the Japanese design, but if Sony truly understand the Chinese market, and even research and development designed to change people's lifestyle products, we must engage in R & D in China, set up an independent functions.
