subject: How to Make Your Podcast Popular [print this page] How to Make Your Podcast Popular How to Make Your Podcast Popular
The Value of Podcasts For Internet Marketers
Some online marketers seem to have the mistaken assumption that in order to do podcasting you need a lot of technical ability or skills. Online marketers, as a group, tend to have a herd mentality, and they are quick to try the flavor of the month and walk away from methods that have worked well for years.
If you stop and think about it, you can derive a good many benefits from the power of a podcast. It's a worthwhile endeavor to find out all the interesting reasons for getting involved with podcasts. You know the level of marketing and advertising "noise" only increases as time passes, so you can distinguish yourself just a bit more with this method. Please continue on and we'll show you some neat podcast tips that will help you be more successful.
It is important that you plan out your podcast before you start recording. But of course it is not necessary to account for everything down to the second of every minute. It's much like an outline for an article, your podcast will come across much more intelligently and organized.
At the very least, you need to have an outline of the topics you want to cover and the amount of time you want to devote to each of them. Of course there is nothing wrong with stream of consciousness discussion if you can do that well. Sticking to your topic is important, and your plan can help you with that. It's true that people online are impatient and with short spans of attention, so don't make your podcasts too long.
In time, you'll see the value of maintaining good records for your podcasting content. Keeping records of the topics you've talked about in previous podcasts will keep you from repeating yourself too often. Your records can also serve as starting points for future podcasts, too.
It's quite possible that you can do an update podcast from past material, as well. Records are also a great way to keep track of your past marketing campaigns. And, if someone wants to challenge you about a topic that you've covered you'll have an easier time tracking down the audio you need to find.
Just as with article marketing, you'll have the best results with using content that is original. Of course that does not necessarily mean you cannot make references to other people and what they say, or do. It's up to you what you do, but it would be smart to adhere to copyright law.
The best way to use someone else's material is in support of your own argument. Put your own stamp on your podcasts because they are coming from you, and you're suppose to be the expert on the topic.
If you take the time to learn how to do it, podcasting can get just as much done for your business as many other methods. It's up to you and the information as to whether or not you offer it freely or charge.
Regardless of whether you're an affiliate or not, you can effectively market your promotions using podcasts. It's all about trust just like doing anything else, but after you have that you can achieve quite a bit as long as you keep offering high value. That is the key to successful relationship marketing.
