subject: Actively expand sales channels to enhance the competitiveness of manufacturing enterprises mesh - mesh fabric, screen printing - silk screen printing [print this page] Actively expand sales channels to enhance the competitiveness of manufacturing enterprises mesh - mesh fabric, screen printing - silk screen printing
Screen Printing in China has gone through two thousand years of development and evolution. U.S. "screen printing" magazine on our screen printing technology has been such a review: "There is evidence that the Chinese people in two thousand years ago on the use of horsehair and templates for production of screen printing, the early Ming dynasty clothing that their competition mental and processing technology. "In today's world, Europe, America and Japan in the screen printing industry is more developed, France, Germany, Italy, Switzerland and other countries have the world's leading screen printing equipment and materials manufacturing factory. In China, 80 years since the last century, after the screen-printing technology has begun to recover, but the overall production value of the total print less than 2% of GDP, the market potential is huge.
Actively expand sales channels to enhance the competitiveness of manufacturing enterprises mesh
Mesh screen printing operations as an integral part, has been much industry attention. From the current market situation, the network fabric market has been maintained relatively stable growth. In recent years, with the screen printing industry, the growing rise of the number of mesh manufacturers can be said to increase every year, so basically mesh supply can meet demand, the market saturation has reached a higher level. Of course, the screen printing industry as the modern printing industry, the rise of a new branch, the market outlook considerably, the corresponding demand for equipment and supplies have increased, so the current mesh manufacturers also do not need to consider whether the market saturation is higher will lead to an imbalance of supply and demand affecting the survival and development of enterprises in the future.
Mesh production from our enterprise distribution, present, China's net fabric manufacturer mainly in Jiangsu and Zhejiang, Anhui Province also distributed within the mesh group of professional producers. Compared with the traditional screen printing industry, printing industry, barriers to entry are relatively low, leading to a large number of small screen printing has rapidly rise. Of course, a large number come to us is supporting the production enterprise?? Related parts and supplies manufacturers. According to the author of the related enterprises and the entire mesh understanding of the market, made a major purchase of mesh groups focused on a small screen printing business, medium and large enterprises because of the high precision tend to favor those who use imported raw materials made of raw silk mesh to Switzerland, Italy exported mostly mesh.
Mesh for the domestic business model by taking the low road, is willing, or unwilling This may temporarily intractable Flavor. According to my understanding, homemade mesh production technology and foreign production levels of some mesh fact, not a big difference, but why at the same level of skill or accuracy of the request of many screen printing companies in the domestic network while adhering to the cloth ignore pursuit of the so-called domestic products and imports of almost the same mesh, that had us thinking.
My opinion, the reason will lead to such a situation arise, the key is not some domestic companies on product promotion efforts, sales channels is also it is very narrow. Today mesh manufacturer sales model is nothing but two: one to develop their own direct customers; 2 is to find Proxy Carried out Proxy . The product publicity, the author through a number of professional exhibition and business communication and draw most of the network fabric manufacturers often neglect the most important part of selling part - the product is promoted. Even some small business owners do not know is how the concept of product promotion, not to think of how to enhance their product image for product positioning, just blindly carry out mechanical production and management, stick to the existing market space and customers . However, with the screen printing industry as a whole continues to develop, mesh competition between manufacturers will heat up if the market still only a few pieces in front of a small cake to take without thought extension, often end with the final piece of the action will eroded by competitors.
On AIC power pioneer screening equipment Co., Ltd Leader Miss Zhu to the author made a very vivid example: 5 years ago cost 2 yuan / m mesh, manufacturers of 8 yuan / meter price to agents business agents, and agents to 12 yuan / m sales price; now cost 2 yuan / m mesh, manufacturers to 4 yuan / m price to agents agents, and agents are still 12 yuan / m price to sell. Thus, the number of mesh manufacturers a direct result of growing industry competition, and formed a promotional price cuts as the main way of a vicious circle. How can jump out of this may be a bottomless quagmire? I believe that increasing spending to improve product performance and accuracy is feasible and pragmatic means of increasing product publicity and promotion, expand the sales channel is a priority. To mesh manufacturer in China in an increasingly competitive battle for market share, increase their sales, they should spare no effort to expand sales channels, not the face of the current operating results rest on our laurels. Survival of the fittest fall behind, this should be the business continue to survive and develop long-term fundamental. Thus, the author raises a few manufacturers for the mesh and how to expand sales channels to increase sales of personal recommendations:
A positive development of the direct customer, and shall endeavor to develop medium and large enterprise customers can rely on for a long time Cooperation Major customers; while seeking a higher level agent, to achieve a balanced development of the vertical and horizontal.
Second, to facilitate the full use of e-commerce services, to enhance the product promotion. In the mesh more and more manufacturers, more competitive, more and more low-profit reality, if still only stick to the original business model to meet the current sales, will only make a small business into a small profit margins off embarrassing situations. The use of e-commerce online trade practices, not only to the product play a very good publicity, directly or indirectly, to develop more new customers. E-commerce not only through the network into low cost, quick, and business opportunities.
Conducted last month, the 25th, "China International Screen Printing and Digital Technology Exhibition", the author has interviewed some of the major production of mesh-based exhibitors, through simple market research, the author proved a surprise Among the suspect: a large mesh manufacturers focus on product promotion and publicity (in order to promote e-commerce and exhibition as the main means of the exhibition site to promote new technology-based, rather than rush to the scene to sell), small domestic firms are more particular about "real" mode of operation (also sold mainly to participate in exhibition, promotion of products less enthusiastic). Over time can be imagined, and both
