subject: Experts In 2009 To Join The Cabinet Industry Investment Direction - Cabinets, Investment - Hardware [print this page] Investment to join, you choose what direction?
In the face of the financial crisis sweeping the globe, from the contents of the Political Bureau of the Conference can be seen, capital growth, the level of increased energy, weight people's livelihood, will be run through this whole process of economic and social development of the major key words. The face of the economic development of the signal in 2009, the industry can maintain growth will be the highlight of this year, one of the most important investment.
The home industry is a typical Investment oriented industry, by investment in fixed assets, real estate economy is very great. 2008 introduced the "three countries" for the first time identified real estate as an important pillar of national significance, to the real estate industry and its related industries to develop a favorable opportunity.
Investment to join, how to choose a profession?
The rapid development of the whole cabinet in orbit, to meet the different needs of consumers, while protecting the quality of products given the content of the product life, which must make it the backbone of the home market, affecting the domestic investment boom . According to the data show that: There are more than 200 million households, of which urban households accounted for 1 / 5, urban households in the whole cabinet installed less than 1% of users, their current total to more than 4,000 potential customers cabinet million, the turnover will reach more than 5000 billion!
Whole cabinet market, hundreds of billions of large cake to make many investors rush, but the competition if not choose the right products and brands, often suffer a great loss of time and money.
Faced with this situation, how should investors look at how to analyze and find the right brand of their own to join it?
The following four areas to provide investors with a number of shallow views.
Investment cabinets, how to choose the brand?
Since joining the cabinet since the advent of the brand, the face of the growing range of cabinets on the market the brand and the alliance policy, investors actually choose what kind of brand management Cooperation ? This brand is a business assistance, the ultimate realization of profit for your ideal? Take a good sign
following cabinets, for example, investment in the cabinet industry of note.
First step: the potential of the brand and reduce risk.
Investment in home industry, the same as investing in stocks, the relative has the potential to choose the brand. After years of brand building and development of many household products to a more mature stage. Less competition and select a brand potential return on investment period can be shortened to reduce investment risk.
brand's market position? Whether the market trend?
Throughout all walks of life, both have been accepted by Chinese consumers of luxury? High? In the high-end? Various layers other low-end consumer brand. While the cabinet products, high-end brand has in-depth medium-sized cities, each brand has a loyal minority groups; low-end products have been phased out of sight of ordinary consumers; and purchase high-grade cabinets overwhelming majority of people, but similar market positioning, similar to the product design, the competition forced the cabinet industry has entered a hand to hand street fighting age.
Bode well for the whole cabinet, with "creating the first brand in the side cabinet," the difference in brand positioning, market share, to meet the development of the largest consumer purchasing power, brand and franchising channels Direct penetration and expansion, and to high end brand image, in the end product prices, quality and price jump open face Competition in the consumer mind in the cost of similar products generate higher brand image.
brand protection?? It can meet the customers requirement?
Abandoned life in the kitchen, "cupboard + stove" in one way, the overall cabinet practical, stylish consumers the advantage of gradually being recognized.
