subject: How To Find List Building Content [print this page] How To Find List Building Content How To Find List Building Content
Building a list is great because you are sending your message to people who genuinely want to hear what you say. Of course, you probably want them to spend money in ways they had no intention to, but they come to you willing to hear what you say nevertheless. That is much better than most other forms of advertising, like banner ads. The problem is you have to offer them free content that's genuinely useful, so they come and when they do, they have the right attitude. You have to figure out how to find or make great content when if comes to list building.
Any newsletter or free content you provide to potential customers has to be good. Even if they do decide to sign up for your information, they will be immediately turned off when they arrive if the content is useless and if it's obviously only generated to make a sale. If they enjoy your content, they will keep on paying attention to your emails, have the right attitude about your services, and respect you enough to maybe take action and give you a sale.
One way to find content is to read what all the other experts in the field are saying. You have to read much more than the potential customer will be reading, because if you are not more informed than they are they will see no point to opting in. Once you know what people are saying you can write or produce content about your own take on the subject, or hopefully, have some insight that other experts seem to be missing.
While it is sometimes not worth hiring someone to write for you, there are enough freelancers trying to break in by writing about your subject you might be able to find some help at a reasonable rate. There are many websites dedicated to hiring freelancers--just keep in mind you generally get what you pay for in quality.
One thing you can do for free, if you're willing to put work into it, is perform a series of interviews. Interview important people in a similar subject (not necessarily famous, but maybe important because of what they know or do). If you can record a good interview over the phone or in person, the interviewee will want everyone on his or her list to see it as well. Send them a link to your interview and hopefully they will send your link to everyone on their list. They get credibility as an expert in the field, and you get the advertising.
Next, no matter how good your content is, the content you send people has to be tasteful. It has to be useful and never seem like they are expected to give money. Of course, your content should convince them to take action. If you have a list on gardening tips, it would be perfectly fine (and smart) to send them to a website to buy either your gardening tools or some thorough books on the subject. If you don't mind doing the work and giving away information for free before it starts to pay you back, then you may be on your way to learning how to make and find great list building content.
