subject: Use these Effective Tips to Build a Targeted Mailing List [print this page] Use these Effective Tips to Build a Targeted Mailing List
Build Your List the Right Way
So, how exactly does a person grow or build his e-mail list? Here are some tips that you can use to help your list building efforts.
One easy way to build attention for your list is to swap ad space with other newsletter writers and publishers. You would be surprised at the number of e-zine publishers who are willing to swap ad space so that you can both grow your businesses simultaneously. This is the simplest joint venture out there and it is one of the best. All you have to do is find other publishers in your chosen niche and try to make contact with them. Let them know that you want to swap ads and promote their newsletter. You will almost absolutely get a "yes" but if you do not then you simply contact someone else. Putting your own twist on this specific tip can make it more effective.
One of the most important tips you should heed is the one about your privacy policy: make sure your privacy policy is clearly stated somewhere on your website and that there is a link to it next to your sign-up box. The reason you want to do this is to calm any fears that you will sell or share personal information with spammers; the rate of spamming is so high that people are hesitant about sharing e-mail addresses unless you can promise they won't be spammed. Nobody wants to be bombarded by e-mail spam. Having a visible privacy policy that is easy to find and read will make your prospective subscribers feel a lot safer about sharing their e-mail addresses with you. You want to make sure that you add text about respecting the privacy of your subscribers and that you will not be selling, renting or sharing their information with anybody else. Taking such a simple step will take you a long way in building your email list.
Here's a list building tip that you won't find elsewhere: leverage blogging for your list building. Blogging is an effective way to communicate and pass on targeted messages to your prospects and all those potential customers. When used with e-mail marketing you can really create a nice synergy. All of your blog posts should include your subscription box. If you don't want to go the paid way, then you can simply start a free blog at WordPress or Blogger.com. Posting on someone else's blog is one more way to use blogging to get subscribers. You can post thoughtful comments on similar blogs within your niche and have your link in their for your squeeze page. Trackbacks are another way to leave comments on other peoples' blogs. In many of the cases, you'll get your comments posted on these other blogs with a backlink to your website. This is a quick way to build traffic and get more subscribers.
The truth is that building a hefty opt in list takes a lot of time and dedication. These tips should help make it a little bit easier for you to build your list.
