subject: Using Seo For Reputation Management [print this page] Search Engine Optimization (SEO) can turn out to be the tool that you are looking for while building up the reputation of a brand. SEO results cause primary damage to a brands reputation by throwing up negative results about your brand. The results could be links to articles, blog posts or discussions posted on forums and groups. When your existing customers or detractors write something unflattering, the search engines pick them up like they would do for any other post. The job of the online reputation management experts is to track these down. There are two things that you can do in online reputation management: you can respond to the post and represent your brand in the discussion. Or, you can post positive content about your brand with the correct ideas and information. When you optimize this content for better Search Engine Rank Pages (SERPs), you can flush down the negative content.
You may ask at this point as to why it is necessary for you to do search engine online reputation management services. The answer is that the Internet is like a web that connects every user to one another. The comments of one user is shared or at least read by another in the network. The reader propagates the ideas to this own network and that is how it goes viral. Before you know, a small slip in your customer service becomes a blown-up event on the Internet. In other words, you have a reputation management crisis on your hands. Because of all the content that is being generated in the process, the search engines pick up the negative reviews. Prospective customers and also the existing ones come across these posts when they look for your brand online. The negative posts repel them from being associated with your brand and you lose subscribers.
The key to fighting this attack on your brand is to use SEO as an online reputation management tool. Generate content about your brand that you want your users to read. Promote them on high-ranking traffic websites like Digg and Delicious. Promote the content and material from your website through social media networks. You can make use of extensive hyperlinks on the content that you publish. You have to keep in mind that the keywords for online reputation management will be different for the ones that you usually optimize for. Your prime aim here is to push down negative comments, and that is why you have to optimize keywords that they are targeting for.
Another way to build up reputation management is link building. If you have noted, the negative reviews spread out by linking to each other. You can apply the same dynamics to channel out the positive content. The online reputation management experts should link the positive content with credible links and websites. Authentic information and content always drives the point home. Keep working on providing information to the users that they will make use of. When you provide them with what they want to know, they will cease to rely on indigenous sources for their information.
