subject: Online Business - Top 10 Sales-Killing Mistakes That Online Store Owners Have to Correct Or Avoid [print this page] Online Business - Top 10 Sales-Killing Mistakes That Online Store Owners Have to Correct Or Avoid
Online store owners obviously rely on online sales to make their business profitable but more often than not these store owners make very common mistakes that kill their chances of making sales.
The following are the top 10 sales-killing mistakes that online store owners make:
1. You don't include a Toll Free number on your site, or you've buried your number too far down the page.
2. Your opt-in message is lame and generic like "Sign Up" instead of having a direct incentive and call to action to sign up.
3. Your navigation bar is not segmented and so forces visitors to read every link to try and find what they want.
4. You have no Unique Selling Propositions showcased on your home page to differentiate yourself from the competition.
5. You have more text on your home page than images - making it difficult for visitors to understand what you're offering.
6. You use an Add to Cart button that blends in with your site design instead of contrasting it to make it stand out.
7. You use a multi-page checkout flow instead of single page checkout, which increases your rate of cart abandonment.
8. You use generic order confirmation emails without clear contact information, leading to refunds and chargebacks.
9. You use a "Pretty Font" that's hard to read, instead of simple type styles that let your visitors take in your site information quickly.
10. You don't implement cross selling for your products and leave a lot of money on the table from customers who would have ordered more if you had just made it easy on them.
By avoiding and correcting these mistakes not only does doing so increase the odds that you will make sales but it will actually explode your sales in a short amount of time and will allow you to potentially acquire lifetime customers.
