subject: Winter came a baby carrier business idea between life and death - baby carriage trade, carriage companies - Toys [print this page] Winter came a baby carrier business idea between life and death - baby carriage trade, carriage companies - Toys
Down as global economic growth, the Chinese market slowdown in exports, inflation, labor and means of production costs are rising, so low-profit enterprises in China will face a bigger challenge. China's economic depression affected many industries, for Baby Enterprises, this winter is not better.
Currently manufacturing in China or in a baby carrier chaotic situation, although the good boy brand has resounded through the river north and south, but many more miscellaneous troops fighting the edge of death. The arrival of winter, so that the number of enterprises even more difficult time. A baby carriage industry veteran told the writer that most of the carriage business in China (especially children bike) is still in the stage of brand-name OEM makers, although they hold a mature technology, but because without their own brand names and can not obtain the right to speak. On the contrary, due to a number of OEM manufacturers and component providers can not meet uniform standards of production quality, leading to some big brand product quality varies greatly. To face the winter cold, whether it is a living baby carrier by OEM companies, or large brand employers felt the situation is critical.
In the winter period, carriage industry, which faced the situation?
First, exports more difficult. With the other baby products, baby carrier is also facing increasing difficulty in exports, export more and more difficult problem.
The one hand, RMB appreciation, decreased export price advantage. China's export competitiveness, the majority were cost advantages, the low rate of RMB against the U.S. dollar makes the price of China's export products in the international market is particularly competitive. Chinese exports of low-cost countries in Europe and America to meet consumer demand for low-income people, China's exports of baby carrier was able to increase speed. However, under pressure from the United States, the appreciating Chinese currency, from the beginning to 1 U.S. dollar 8.28 yuan, to break through 8 yuan mark, then it fell to 7 yuan, but is still down. Authorities expected future appreciation of the RMB is still a great space. RMB appreciation, Baby enterprises will face two situations, one price of losing competitiveness, and second, if you want to export products to maintain the price advantage, it can only reduce the profit. RMB continues to appreciate, means carriage business in the export price advantage and profit to decline further.
The other hand, baby products, intensified anti-dumping, to some extent affected the stroller industry. Such as the Mexico, September 8, 1997, the Mexican Ministry of Economic Affairs in the "official newspaper" issued a statement on the decision on the part of the cribs imported from China and Walker (Heading for the 8715.00.01 and 9501.00.99) exempt from anti-dumping duties, but of which the EvenfloCompany, Inc card company imports Evenflo crib 21.72% levy anti-dumping duty imposed on other Chinese-made cribs 105.84% anti-dumping duty Other production crib China Taiwan Region collected 31.53% of the anti-dumping duties. May 21, 2004, the Mexican Ministry of Economic Affairs in the "official newspaper" issued a statement on that would be from September 9, 2002 from continuing to impose the anti-dumping duties for five years. August 21, 2007, the Mexican Ministry of Economic Affairs decided to initiate anti-dumping on Chinese Baby administrative review, the investigation period of July 1, 2006 to June 30, 2007. Baby anti-dumping cases have been few, while the anti-dumping capacity of Chinese enterprises with international standards do not, many of the anti-dumping case of Chinese enterprises, Chinese enterprises often end up losing. Thus, the European Union, the United States and other large economies, the decision to the domestic carriage of great enterprises, often lost once the anti-dumping, many SMEs have no escape route, only to end up bankrupt. So far Zhuo brand agency predicted that export-led export-oriented enterprises, faced anti-dumping, sales may drop to zero from the previous 100 million, even in the face of hopeless bankruptcy.
Second, the brand pattern of turbulence. Baby Brands While the years large numbers, many companies also attaches great importance to the importance of branding, but influential brand is not much, baby carrier brand pattern also appears unstable. Degree of industry competition for carriage surge, stroller brand is also the knock-downs, you may very brilliant today, tomorrow there will be danger of bankruptcy. Baby business changes, more creative, the brand is "leading the trend in 2035," to do "good boy" brand and "Pinghu" Baby regional brands such stability is quite difficult.
Third, the consumer brand awareness awakening. This large number of small and medium enterprises may be a baby carrier bad news. Consumer brand consciousness, it means that person will have a future baby carriage trade brand power of life and death, death sentence it to the enterprise. The carriage industry, none of more than half of enterprises have set up their own brand, or do not know how to build brands. Consumer choice is the choice of products, but also for the embodiment of Baby brand trust. Brand enterprises can not afford to do so will be the brand's enormous pressure.
