subject: Spend 100 Million Yuan, Gome Started Commercial Acquisitions - Gome Appliance Chain, And South Store [print this page] City commercial real estate as an increasingly scarce resource, home appliance chain started to use the cash book on the full purchase property in order to hedge against future rental costs. In the long term, commercial chain stores from the purchase, but also the continuity of business operations will be far-reaching impact.
Recently, Gome spent more than 100 million yuan, the purchase of stores in Tianjin south tower, and the United States to build the country's first equity-style stores in Tianjin. The reporter saw that the shop has begun flying GOME latest lime green logo. States United States South Building Shop is the first city over 10 thousand square meters of home appliance stores, opened in July 2005 has been conducted by the National US-lease operation, its annual rent of up to tens of millions. It is estimated that store sales this year to 4.5 billion yuan, up 30% last year.
"States have begun for the U.S. commercial real estate in Tianjin all to conduct an intensive investigation, all the property included in the vision of quality stores, meet the requirements of the purchase, which is to send a signal Commercial Real Estate", the National US-North China General Manager Wangjia Sen told reporters, with the increasing scarcity of urban commercial real estate resources, rise in value, home appliance chain without an inevitably face pressure from rising rents. Property rentals rise, may bring a lot of swallowing because of intensive growth in net profit. Wangjia Sen said the country will choose in the mature U.S. business circle, and has been recognized by consumers, celebrities, stores have sufficient earnings prospects.
Just three months ago, the country heavily in the capital market financing of the United States more than 65 billion Hong Kong dollars, its acquisition of the property provides ample cash reserves. In May this year, Gome (HK.0493) announces that the company's future development, the country will be through the United States after the first new way of placing the old shares and issue of convertible bonds to raise funds expected to be about 65.5 million. Chen Xiao, president of GOME clear that the raised funds, 35% of the funds will be used to purchase some good quality store properties and leasing of new stores, optimize network of existing stores in the shopping environment, the system re-transformation ; 40% will be used to further improve the settlement terms with suppliers, and the remaining funds for the construction of logistics centers and upgrading systems.
Industry, said the expansion process in the home appliance chain, rental store is one of the major problems of varying lengths lease period, could lead to instability in rented premises, the cost of uncertainty, chain management issues such as short-term objectives. Purchase or self-store, chain development not only to guarantee the company access to a continuous and stable operating period and place of business, but also conducive to long-term planning in the resident, into the field of urban planning and business planning, and the field of urban development and commercial development of coherence in order to enhance overall competitiveness.
Present, Gome in China already has more than 900 stores, plans this year will exceed 1,000. Chen Xiao reporter's interview also pointed out that the premise of urban commercial resources are limited, the site has become increasingly difficult for home appliance chain, adjust and optimize the network structure will be the inevitable trend.
