subject: For the smart home market makers seek to expand sales change - Smart Home - Smart Home Industry [print this page] For the smart home market makers seek to expand sales change - Smart Home - Smart Home Industry
HC intelligent home network Intelligent home can spread to promote the Greater China and intelligent home of ordinary people at home to become the most important sales goals, from a few years ago, "Shenzhen Smart Home Promotion Alliance" was founded in July of this year, "Shanghai intelligent products supplier alliance "(referred to as" Sophia Union ") held seminars in Shanghai; from a variety of home exhibitions at the always colorful, and all humanity, practical-based smart home products and the introduction of comprehensive solutions to various enterprises have set up shop smart home experience ... ...
Signs in that, as information technology, including broadband access technology and home intelligent gateway technology matures, the concept of speculation once the smart home industry, full flavor, and rich in practical applications into the period, but also will usher in a new round of Marketing Innovation.
"Vertical and horizontal alliances" mode to achieve win-win
Just recently finished the seminar organized by "Sophia Union", founded in 2005, is the security industry with 5 companies set up by Shanghai-based intelligent product supplier alliances. Alliance on behalf of the intelligence and security industries most important of several categories: weak cables and cabling system, CCTV system, electronic patrol system, and BA electromechanical control systems, video surveillance systems, card and RFID Radio Frequency Identification application system, building intercom and intelligent home system, perimeter alarm and home security and so on. Union objective is to play in the overall advantages of intelligent products, and technology integration, the price system, and other aspects of service assurance to customers of the Group in order to maximize the benefits.
Smart home market makers for the expanding market demand changes
It is understood that, "Sophia alliance" of the product chain is complementary products between the companies can not repeat, to prevent the company from the source there is a conflict of interest. Union members?? Lead Division Radio Frequency Systems (Shanghai) Co., Ltd. General Manager Chin-ping said the league will be appropriate to attract new members, improve the industry chain, so that enterprises will reduce the operating costs of many, and the market effect will not be affected. At present, the Union has been set up by the time of the initial expansion of five members of today's six units.
Cooperation as a new business model, after nearly three years running, the cooperation of all members of the industry have tasted the sweetness of the industry in Shanghai has been widely recognized, and efficiency have improved significantly. Meanwhile, all with "Sophia Union" as a whole group of real estate sign supply agreement will be provided by the Gold League partners value-added supplier price and after-sale technical service.
The trade, "Sophia Alliance" this new cooperation model of enterprise integration is not only beneficial to the members of the information and customer resources, so that resource intensive, expansion, and effective technology to provide users with quality and cheap complementary products and a full range of services, and coalition operations, boycott bad faith by exposing the shoddy products, the industry self-regulation behaviors play a role in the objective, the operation is conducive to regulating the market and achieve self-discipline management. Not perfect in the developing markets, this alliance played a constraint and demonstration effects.
"Experiential" marketing model so popular
With this "vertical and horizontal alliances" of the alliance to another completely different marketing model has been widely welcomed by the industry. In the just-concluded Beijing Olympics, Haier Group was officially opened in Beijing's Chaoyang Park, U-home "one world" Olympic Experience Center also pocketed the eye. Visitors can "one world" in which touch the lives of 16 hours the next day to experience the morning at home, in the office, home on the road, at home the night the four scenarios were shown to provide consumers with Haier's U-home future life solutions.
It is understood that this "experiential" than Haier's unique marketing model, already one step ahead of the company. Established in Xiamen on Haisuo Bo Thinkhome Sauber Smart Home Experience Center, in Jinan, Wenzhou, Nanchang and so has similar experience center. The wave of innovative technology is breath in Shenzhen, Guangzhou, Xiamen, Taiyuan, Nanjing and other places out of the shop more than experience, and many show to major cities in the country to establish a "wave of creative experience center" determination. In addition, like Honeywell, Hisense, East passengers, park sound, Yat House, An Mingsi industry enterprises have their own experience center.
