subject: The Shoes Clothing Net Business's Entity Shop [print this page] Recently, a new shoe store ninety-two Road East open for business. Not the same as the traditional air max 2009 shoe store, this store has the body shop's shadow. It is understood that the shoe store is the largest network of B2C Web site took the first chain of entities shoe store, the store sells its products covered almost famous one second more than 100 brands of products, such as Li Ning, Anta, resistance gram, Adidas, rich bird, Belle, etc., but within the company plans to major cities in Fujian Province set up 50 chain entities mall.
"E + terminal marketing is not a new concept, but really combining the two network operators very little." MLS lions Planning Department Footwear small Fujie Shao responsible person, such as the well-known network marketing, and sales this year target of 12-15 million passengers who also begin to exert Eslite terminal, through the store so that consumers clearly understand the company's products, and brand value-added; In addition, consumers familiar with the McCaw Lin, Ma Sa Masuo has begun or is about to open the store line, "from online to network operators clothing line has become a trend." shop and the complementarity between the store brand can bring to enhance and increase consumer shop sense of trust. According to related statistics, in 2009 China's apparel market trading network size of more than 300 billion yuan, which is expected to exceed 800 billion in 2012. In view of this, the traditional network of shoes and apparel companies are testing the waters this land of their own development gaps, the official flagship store to open doors to Taobao and other domestic trading platform, "line + online" unified model; shoes network operators are also eye knowledge of gold, with its own form in the minds of consumers reputation, capacity to reach out into more traditional terminal market channels, "online and offline," correct, "eventually leading to the same fusion in the competition." Little Fu that, whether it is air max 24-7 traditional shoes and apparel enterprises, "net" or the shoes into the traditional end-market network operators, the most benefit than the consumers.
"It has been involved in networking for the traditional shoes and apparel enterprises, network operators the opening of the store will have some impact on its traditional end, but those who do not 'OCS' of shoes and apparel companies are even greater." Shishi City of Quality Technical Supervision Fang responsible person said, "online + offline" or "line + online" marketing model changes the traditional shoes and apparel business "production and processing - operating companies - wholesalers - retailers - consumer "model, a direct realization of" operating companies - consumers "(referred to as B2C) docking, as to ignore the wholesalers, retailers, links can profit to the consumer," which is increasingly popular shop more prosperous, the reasons for the increasing market capacity. "Fang believes that even if the network operators to open the store, one of the product sales price, better than traditional shoes and apparel stores or direct sales stores enterprises advantage.
"Su Ning shoes and apparel industry will also appear, such a chain of mall giant Macalline." Mr. Wu said the industry, making shoes, the store network is a good example. In addition to large shopping malls to allow consumers in a given area at one time to the domestic one, second-line shopping shoes fill shoes, only air max LTD shoes and apparel brand overall mall to gather hundreds of well-known brands, "In fact, a great advantage Taobao shoes industry 'Suning', 'Macalline'. "Mr. Wu that" not bad money "and has a newspaper, television and Internet distribution channels such as Taobao end sooner or later will reach out into the market, on the one hand Taobao 20,000,000 business requirements, on the other hand the needs of hundreds of millions of Internet users, "If Taobao shop, traditional shoes and apparel enterprises is a good thing, after all, the addition of a sales channel."
