subject: Panoramic windows and doors: the next five years to upgrade the industry of aluminum windows - windows and doors, aluminum doors and windows - [print this page] Panoramic windows and doors: the next five years to upgrade the industry of aluminum windows - windows and doors, aluminum doors and windows -
Ning has shown signs of the total, black Zhuangzhuang, the feeling is a simple businessman. But rather on the total mall in this piece actually has a "Lao Jianghu" He did mining, did real estate, and now back to do Doors and windows , Be his third start of the.
Three business experience to Cunningham and products on the market with the vision and sense of near-precision, his only loss was to enterprises Management Experience.
Is at this time that, with an extensive network of resources, his three friends were giving him chest three methods: one is to do end; one is to do brand; one is to do channel.
Cunningham said that the chest is a panoramic view of the three methods is an important foundation for success.
And successful people, has always been good at leveraging people.
Focus on the terminal is the key to success
Reporter: rather general, Hello! Give us introduce the current situation and panoramic view of the main advantages of bar products.
Cunningham: Our main products are introduced panoramic frame Balcony Windows, sealing requirements applicable to the relatively high balcony Decoration Needs. Meanwhile, on this basis, we have also introduced a hollow balcony packaging system, now has five major series of products. The reason for this product concept actually originated from the needs of users. In the course of our operations, the user made a lot of views, such as balconies and room partition, room partition the kitchen and so on, based on their advice, we constantly improve their products, so our product was released on the subject of many owners favorite.
Reporter: So from the outset, panoramic views of the consumer-oriented, focusing on market demand.
Cunningham: Yes, we are more concerned about the panoramic end, the views from the terminal is important, so we focus on quality, service-oriented. At the same time, we have introduced not only the product itself, but also a new culture, that culture balcony, garden culture. Therefore, apart from their own R & D, imported from Germany, high-end aluminum Wooden doors Window products to better products to meet consumer needs.
Focus on the brand can win the competition
Reporter: You just said a lot of panorama of products, including corporate culture, in fact, focus on brand building are the panoramic views of the performance. In fact, in the windows and doors industry, business is very large, very low entry threshold, and the more messy, how can you think that windows and doors do business brand?
Cunningham: The most important is the quality of products and services. Take panoramic view, we offer to every customer to install the service, will carry out after-sales tracking, including a long period of maintenance at the same time, panoramic product also purchased insurance for that product quality is double insurance provide users with more reliable service.
Reporter: China can be said to amount of the world's largest market windows. But in a business growth rate has been relatively slow, the degree of brand concentration is relatively low, because where do you think?
Cunningham: This question and the overall market environment. China's real estate markets, including renovated class consumption, were started in recent years to develop, this market is still very young, relatively junior in the competition stage. Especially in the doors and windows this one, more users are concerned about the price, rather than on product quality. This, for the business, it is easy to fall into a vicious cycle of price wars, and now in this industry, can be said that "28 conclusion" that the brand is to do 20%, 80% are small workshops, the future will certainly for transformation, reversed the.
