subject: Online Public Relations by:Giovanni Gallucci [print this page] Press Ahead with Online Public Relations Press Ahead with Online Public Relations
Recent Internet research cites that over 93% of journalists visit online newsrooms to research stories. Ensuring that your website is within easy reach on the web is essential for your company to succeed at online Public Relations (PR).
It must be noted that the online marketplace is a potent public relations tool very different from the offline marketplace. It is much more than dashing off press releases to publications and building message branding strategies.
YELLOW7.COM provides you with an opportunity to get closer to your customers through online PR. We integrate online PR and keyword optimized press release services with search engine optimization to augment your brand visibility in the marketplace. This will result in a direct improvement of traffic, leads and sales.
Online Wire Services
We identify target keywords to create keyword-optimized information about your company and products/services in press release format and distribute it through online wire services. YELLOW7.COM also targets your online release to specific writers in your industry to greatly increase your media coverage opportunity. Once your keyword optimized press release is distributed, we track the page view clicks and pickups along with the rate of direct traffic that the release attracts to your website. We ensure that journalists, reporters, and industry insiders know exactly what you want them to know about your company.
Article Writing
YELLOW7.COM helps you develop expert articles relating to your industry. We use our industry contacts to post these articles on industry websites and popular online portals, ensuring that members of the media researching your industry online view your website and your product/service offerings, in addition to driving more targeted traffic to your website.
YELLOW7.COM Customized Online PR Strategies
The potential offered by online technology for PR is enormous, with newer media avenues like blogs, podcasting and others being discovered. However, based on your specific public relations requirement, YELLOW7.COM appropriately customizes a PR strategy.
Our customized online PR Strategies encompass:
* Search Engine Marketing
* Blogs
* Consumer-generated Media
* Online Branding
* Online PR
About the author
Giovanni Gallucci
With over a decade of expertise building communities online and search engine technology, I am recognized as a social media expert, new media producer, and a leader in search engine marketing. My areas of expertise encompass community building, web design and development, website architecture, online marketing, new media, natural web site optimization, online viral marketing, and social media consulting.
