subject: Charity Begins at Twitter and Facebook [print this page] Charity Begins at Twitter and Facebook Charity Begins at Twitter and Facebook
From the tragedy of the earthquake in Haiti has come perhaps the best example of global cooperation by way of social media. Following this natural disaster, it's reported that text message donations alone have accounted for at least $22 million dollars given to relief organizations like the Red Cross. Sadly, with this also comes a number of accounts designed to defraud donors - some might argue the online option to give is not as 100% secure as handing a check over to a Red Cross official. Nonetheless, these actions display well the growing shift toward utilization of social media as an altruistic tool.
More examples of social media involvement in charitable efforts (including Haitian relief and other causes) include:
The Facebook Causes Application - This application allows non-profits to set up their own widgets which allow users to donate via Facebook. Supporters can join the application and list favorite charities and invite others to join as well.
Care2 - A social network geared toward promoting understanding of environmental and similar causes, Care2 utilizes their technology to generate interest in wildlife preservation, political change, and human rights. Organizations can start petition drives and encourage others to use "click to donate" badges to generate awareness.
ChipIn - This widget builder works with Paypal to allow users to collect donations online for any cause. A simple Flash application is then applied to a blog or website, or may be added to a Facebook profile, and promoted easily.
If you plan to give online, it is important to research where you plan to give. Clicking through a link on Twitter may take you anywhere - your Twitter feed client may not always reveal the source of a shortened URL, so it's best not to provide your financial information immediately. If one social network account claims to collect for the Red Cross, check official Red Cross sites and profiles first for their collection sources. Check websites for the secure lock logo before providing credit card information, and avoid using bank
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