subject: Suning To Play In Rural Areas To Promote A "champion" Role - Suning, Suning Zhang Jindong, [print this page] Recently, on " Recently, on "
Home Appliances
Going down "the topic become the focus of the Ministry of Finance
Business
Department jointly issued policy, Shandong, Sichuan and Henan rural farmers purchase
Buyer
Electricity to 13% of the financial subsidies, a number of brand and channel strength in home appliances by
Tender
Into the implementation aspect of this initiative will soon be marking implement. As the main channel for home appliance chain,
Suning
Electrical
Not only during the first two sessions in 2007 made a similar "Rural household appliances
Consumption
Subsidies, "the proposal, the tender will be as one of the channels, will also play in the latter part of the rural pioneer role in the promotion.
Serve multiple purposes of practical proposals
ARATS and the SEF during
07 Zhang Jindong, chairman of Suning Appliance appliance circulation as the sole representative of two to submit a paper on the expansion of rural information appliance consumption, stimulate domestic demand to achieve and enhance the rural
Education
Important win-win proposal. In this innovative proposal, Zhang Jindong, operating from their own areas, combined with the most immediate focus of attention now??? Rural education and economic problems of thinking and analysis and recommendations. The proposal detailed data, the first line from the real market data to participants was impressed.
The proposal also attracted great attention the relevant government departments. According to a 2005 survey, more than 90% of China's rural areas by the public
TV
Get
Technology
Information. In addition,
Communication Products
To help farmers access market information to seize the earliest opportunity, is to accelerate the best means of information dissemination in rural areas. The domestic demand is concerned there are 230 million rural households, accounting for 67.7% of families is an important breakthrough in expanding domestic demand. 2010 China's home appliance market break one trillion yuan, rural areas accounted for 35%, or 350 billion yuan. The next 10 years, more than 200 million rural families have rate of household appliances appliance 1996, the city need to purchase coverage
TV
168 million units; in accordance with the more than 400 million rural labor force, the needs of mobile 400 000 000; there are other home appliances; the total value of rural household appliances more than 3 trillion yuan.
Zhang Jindong members
so that the appliances are not only farmers from subsistence to moderate prosperity
Life
Necessities and expand rural consumption of information appliances is the means to improve the living quality of farmers is also an effective means of stimulating domestic demand.
However, due to urban and rural and regional economy, transportation, information differences, some of the lower purchasing power of consumers and consumers in remote areas face many difficulties when purchasing appliances. Under the laws of the market
Business
Enterprises can not afford the products they
Transport
And
Service
Costs. Zhang Jindong, members of the proposal, the state to further regulate the market order, increase policy support, adopt pro-poor policies, to take similar to "export subsidies" in the subsidy policy, the more deprived areas a corresponding increase in the amount of subsidies, low-income families in rural areas in order to expand TV , and communication consumption.
"Appliances to the countryside" rules introduced
The basis of this proposal, the Ministry of Finance and the Ministry of Commerce formally introduced home appliances to the countryside projects, Liang Buwei jointly published the "bringing home appliances products pilot project tender document" provides subsidies household appliances to carry out pilot. From December 2007 to May 2008, in Shandong, Henan and Sichuan provinces, on
Refrigerator
(
Freezer
), Three types of color TV and mobile phone products, carry out "home appliances to the countryside" pilot. Farmers to purchase household appliances of the signs, we can get the sales price of 13% of government subsidies. The provision is targeted to benefit agriculture accounts with all the workers, farmers with booklet, identity cards valid identification, to the nearest fixed-point network to buy, subsidies will be paid directly to the purchase of the financial sector's savings account.
Reporter from the parties understand that the tender has been finalized through the state's "home appliances to the countryside," winning a total of three class 26 product brands, including
TCL
, Haier, Changhong,
Konka
, Skyworth, Hisense,
Samsung
, Aucma, Meiling and other well-known home appliance brands, and Suning have a national tender to develop one of the retail channel.
Products solve the problem, due to the relative dispersion of the rural market and the relative underdevelopment of transport, household appliances to buy channels and after-sale installation, maintenance became a problem.
