subject: Essential Tips For Facebook Beginners - Avoid the Common Pitfalls [print this page] Essential Tips For Facebook Beginners - Avoid the Common Pitfalls
Social Media means just that - the opportunity to network with people from a social perspective so clearly, personality has everything to do with it. However, there is a big BUT when it comes to social media networking and your business.
Many people forget that while personality can win friends and influence people, there is a line that you shouldn't cross if you're using Facebook to network with people who you would like to work with or influence professionally. There have been many occasions when I have come across some dodgy photos on various profiles or uncensored comments from 'friends' relaying FAAAAR too much information about the weekends activities.
This can have an extremely detrimental effect on your business. You might think that You Tube clip is funny, but one mans mirth is another mans horror. You'd be surprised how many people can be offended by slightly risque comments or jokes.
So, without being a killjoy, and still allowing your personal voice to shine through, here are a few pointers for those new to Facebook to attract people and keep them plugged into you and your message.
1. Separate your Business profile and your social profile.
Your clients, customers and prospects want to get to know the real you, but it's not always appropriate to mix your real life and people you want to network with professionally across the globe. I have seen many people make this mistake and it almost always comes across badly. If you're already on Facebook socially and are connected with an army or friends, ex colleagues, family etc, then start a new profile for your business. You can give it your business name, or include your middle name etc to differentiate both profiles. You can still have a photo and put as much personal information on there as possible, in fact I would very much encourage it, but your future prospects and mentors don't need to know all the gory details of that date last week - save that for your mates!
2. Privacy Settings
Again, essential for obvious reasons. Go to the top of your profile, click 'Settings' on the right hand side and go to Privacy Settings. I recommend that you only allow 'Friends' to see any of your information as you want it to feel a bit more exclusive and you can more tightly control, on your own terms, who sees what.
3. Fill out all your personal details as you would any CV.
The more people know about you personally and what you like to do, your interests, favourite films etc, the keener they will be to connect with you.
4. Update your status every day, just to keep yourself in peoples minds.
Always try and make it a positive message and it's also important with social media that people don't feel like you're constantly pitching them. Keep your profile updates at a ratio of around 10 personal to 1 business recommendation. This feels more natural as people will stop looking if they keep seeing 'look at my amazing product/opportunity' updates all the time!
So there you have it - some tips that are simple and reap many rewards and yet, I see them ignored time and again
Good luck
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