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subject: The Power Of Creating A Blog As Part Of An Affiliate Program [print this page]


Blogging is an internet phenomenonBlogging is an internet phenomenon. You should really take the

time to learn how to use this powerful tool to market your

affiliate program.

A Blog is basically an online web log or journal, so to speak.

There are literally millions of blogs on the internet today and

they are all varied and different; they are different not only

in the type of content they provide but also in the way that

the content is written or delivered to its target audience.

Some blogs will be all text based and yet others will

incorporate audio and video. How creative you get is limited

only by your creativity. Your job is to create and use blogs

that deal specifically with the product you are promoting. As

such, considering you are marketing my program we would want to

focus on blogs that deal with real estate investing,

purchasing, and of course where to locate the source of funds

one needs to compete in today's real estate market. The key

here is to be very narrow in your approach. What I mean by that

is that you should stay away from "general" discussion blogs

and focus more on the targeted "niche" information.

For example, you might want to start a blog about "general real

estate practices," or "how to invest in real estate," or

something like that. These blogs are way to generic and general

in nature and not suitable for your purposes. You want a very

focused blog; something along the lines of "finding real estate

investors," or "Finding the money to do your real estate deal."

The point is to create a blog that meets the criteria of being

very focused. The reason for this is quite simple. If you were

to type in the search term "real estate investing" or "How to

invest in real estate," you are going to get over 22 million

responses. However, when you narrow it down to a very specific

topic like "finding money for real estate deals" you have

narrowed it down to a little over one million. People online

that you want to market to will be using very specific search

terms. Your job is to create a blog that meets those narrow

search criteria.

Once you find the search criteria that you think your customers

will be using you are going to want to create a blog that

meets those needs and you want to start posting on that blog.

At first, please, do not make any mention of your affiliate

program. Just post commentary on the blog. For example, if you

use the search term "finding money for real estate deals" you

will find that one of the top search results is a blog that was

started very simply with word press and quite frankly is not

that impressive. Your job is to make a better blog. And by the

way, you may want to seriously consider having more than one

blog! Remember, the key to a great blog is to be very targeted

with the information you are discussing.

Understand the nature of the person you are marketing to. Most people do not want to buy! They want information. Your job is to leverage information! So create a blog that deals specifically with the information people are looking for. Provide them with relative and insightful blog entries and continue to make blog posts.

Make sure that you use the same "key words" every time so that

your blog comes up in the search results and makes people want

to click on your blog for the information they are looking for.

To start your blog I would recommend that you read my e-book

"How to get all the money you need to buy property," and then make a blog entry reviewing the book. Get a conversation started on it. Get people to comment on your blog about their experience with the book. Hell, give the book away to your friends and family and ask them to go to your blog and post some comments. Be creative. The more people you have talking about the book the easier it is going to be later to get them and others to buy.

Remember what I said about using the same key word. In this

case your key words would be "Alan Cowgill" and "How to get all

the money you need to buy property. "Try using those two

statements at least twice in each blog entry you make. Perhaps

you might want to make a blog entry for each chapter. Again,

the key here is to get creative!

Once you have a good discussion going you are now going to want

to insert your "leverage." For example; next to the blog entry

about the e-book or the chapter you are discussing at the

time, you may want to consider entering a link and commentary

letting people know that they can download their own free copy

of the e-book so that they can join the commentary! The key

here is to get them to download the book and to capture their

email address. Make it a requirement that they provide you with

a "good" and "viable" email address so that you can send them

the link where they can download the book. This guarantees you

that you are getting good contact information from them. This

helps you build an email distribution list.

Lastly, once you have a loyal following you can start making

blog entries about the affiliate program you are promoting. For

example, you may want to make a blog entry about Chapters three

and four of the E-book and then follow it up with;

You can learn more about this topic by visiting Alan's website

and attending one of his seminars or better yet getting one of

his home study courses. Click here for more information.

This is where you can insert your "affiliate link" to make sure

you get the credit! The key here to remember is that you want

to leverage information so that people trust you and the

information you are providing. Once they trust you and you have

a relationship with them, that is when you insert your

leverage!

We should mention that starting a blog is easy and fun! Did we

forget to mention that you can start one for free!? Although we

normally do not make a practice of recommending products or

services from other companies we decided to make an exception

in this case. If you want to start your blog and need to do it

as easily and as inexpensively as possible then we would

recommend that you check out Word Press. You can find them

easily with a search engine.

To your success,

E. Alan Cowgill

PS. To get an idea of how to put a Blog together you should go

online and take a look around at some of the more popular blogs

to get some great ideas on how you should do yours.

by: Alan Cowgill




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