subject: Sized Or Purchase, The Relevant Branch Of The Regional Chain Paraelectric Failure - Medium And Large [print this page] With the closure of Guangzhou, Shenzhen, paraelectric flagship Sino Plaza, its three branches in Guangzhou have been shut down, shrink the front, stick to base camp as paraelectric priority; and Gome, Suning Appliance into the Beijing market, large and medium deteriorating in Chongqing, Taiyuan, Nanning several branches, and leased to Suning, has recently opened a three billion yuan of "The Contract", commitment to others. Shenzhen, a leading home appliance chain, is occupying a home appliance retail market share in Beijing 50% of the company, the two regional appliance chain enterprises or shrink the front, or about to be acquired.
At the same time, the national home appliance chain Gome has announced the establishment of communications company specializing in business expansion of mobile phone chain, and said it plans to open 500 next year, mobile phone stores, and with Samsung, Motorola, Sony Ericsson signed mobile phone brands such as 500 million purchase agreement, the total amount of 50 billion yuan. Another national chain Suning Appliance from January to June this year to open 71 stores and is prepared to accept large and medium of "indentured" to account for the Beijing market. Home appliances chain in the country before the frenzied expansion, regional home appliance chain is already dead end? In 12 markets nationwide home appliance chains account was the case, the regional home appliance chain go?
Regional chains losing ground Recently, there is news, Suning and Dazhong Electronics executives to Beijing to meet with Chairman of Da, the final details of the acquisition were negotiated, the deal is expected to announce within a month. One industry official said, "Both sides will very strong, but during the last thoroughly investigate." Although the medium and large household appliances market in Beijing will not change the status for the time being, but as the "Soviet Union" into the funds market in Beijing, increasing energy, medium and large got hit advantage on the decrease, so Da shot in a hurry. Dazhong, Chongqing, Taiyuan, Nanning and many other stores already changed hands by way of sublease Suning.
Suning and Dazhong in time from very close, well-known electrical chain in South China Shenzhen paraelectric officially closed on November 8 letter and the Plaza in Guangzhou's flagship store at the same time, they came along the coast of Shenzhen City flagship store electricity will opening the message in December, a move to shrink Paraelectric front, to consolidate its headquarters in Shenzhen. Sino Plaza store is not paraelectric closed in the first branch in Guangzhou, the past year, along electrical outlets on the closed Kang and CTS branch. The reason is nothing less than the "Soviet" offensive strong. Regional appliance chain losing ground in the fact that people can not help but suspect that once again the future of home appliance chain region.
Early as 2003, home appliance chain industry consolidation began. At that time, Yongle has invested heavily in annexed Nagasawa. In 2005 it is known as the home appliance chain of mergers and acquisitions, the country not only acquired the U.S. home appliance chain in Northeast Black Swan, also acquired a good easy to home in Shenzhen, Wuhan, China Changzhou Golden Sun and other home appliances and business chain. Black swan in the country after the U.S. annexation was among the nation's Top 5 home appliance retail chain suddenly acquired the five-star ranking was 13th in Qingdao Yatai Electric Appliance Co., Ltd.. July 6, 2005, Wing-lok, announced to 140 million yuan to buy Tsann Kuen's retail subsidiary engaged in home appliances Tsann Kuen 3C, addition, acquisition of Yongle also think the text in Xiamen, Henan Tongli. By 2006, Five Star is the world's largest home appliance chain Best Buy to 180 million U.S. dollars acquisition of 66% of the shares. Gengrang shocked the industry, Gome acquired Yongle in one fell swoop, which became a wholly owned subsidiary of the former. Since then, the "Chinese home appliance channel will enter the era of oligopolistic competition," a broad surge in calls, the regional chain that will eventually escape the fate of mergers and acquisitions. However, experts believe that the country was also home appliance chain enterprises into 23 markets by the impact of capital and human resources and other aspects, progress is relatively slow. The region's long-chain visibility and use of network advantages, easier access to 23 markets.
Time a year later, faced with the situation of medium and large and smooth power, what industry experts think?
Experts in different opinions
Sun Weimin, general manager of Suning said: "The regional appliance chain enterprises to expand, if only the size of the Happy Valley enclosure is not living space, if they focus on enhancing the profits of a single shop or a living space.
