subject: How to Evaluate a New Network Marketing Company [print this page] How to Evaluate a New Network Marketing Company
There are a lot of factors which go into making the decision to invest in a new network marketing opportunity but there are a few that should take priority when you are evaluating the company and that is what we focus upon here today.
Network marketing companies that sell only the opportunity to sell other people the opportunity, are illegal so each new network marketing company must have a product. If it is a good and timely product the chances are much better that it will flourish, it is a bad product the chances are equally strong it will go under. Evaluate what the company sells because a company that tries to sell ice chests to Eskimos may not last long while one that comes along with timely products will interest not only the marketer but expand the potential downline to salespersons and entrepreneurs.
Get in when it is fresh if you are in MLM for the downline. New network marketing opportunities stress that recruiting more people is where the real money is. The fresher the company is, the more chance you have of making the real money with your downline all things being equal. Since you are investing in a company, you do not want to invest in a saturated market where all too many have already tried this opportunity and you have a tough time finding new recruits.
On the other hand, if you are in this as a long-term business investment then an established company with a good reputation may well be better for you and your business long term. Many established companies have representatives who have been with them for years, are very competent and earn more than six figures but they are in business and have been willing to work their way up. Companies such as Amway have a real product, a MLM business model but the product itself creates the business for some.
Research the company, old or new. You want to be sure it is a company that does not have a number of large lawsuits against it or constant consumer complaints, and that it is growing. Stagnation in new network marketing companies is sure death. Before you invest in any new network marketing company, research its history, examine its product, and ask current members how they feel about the company.
Investigate his or her training program because no training or poor training from a new network marketing company is a sure path to failure. You need adequate training and support to succeed in any business and even more so in the world of network marketing.
Take your time when evaluating a new network marketing company to decide if you can actually sell the product, if others can be sold on the product and if the company will provide you the support to sell the product and to recruit your downline. Team meetings are good enough for putting people in a positive mood however; they do not cover the intricacies needed to succeed in network marketing.
How does the compensation stack up against competitors and how do you feel personally about the product, it will be a lot easier to sell if you like it. If you consider all those factors and then you should be able to find a new network marketing company that is exactly what you need.
