subject: Motorola Retail Channel Chaos: Thousands Of The Same Model Spread - Motorola-it Industry [print this page] Recently, consumers Wang Yun to the "Daily Economic News" to reflect, she was ready to buy a Motorola "Ming" A1600 Series models Mobile But one day the phone actually asked 7 different price, but the difference between the lowest and the highest price actually more than 1,000 yuan.
Different regions dealers changing products, a problem for repairing "version of machine" was sold as genuine and so, in the Motorola Shanghai dealer jie (a pseudonym) seems Motorola is currently facing the channel problems, this may also explains Wang Yun encountered a machine 7 price phenomenon.
With thousands of machines spread Wang Yun told reporters that she went to Shanghai over the weekend were the Motorola Zhaojiabang store, a large mall on Huaihai road mobile counters and appliances stores Ruijin a way, got 1,850 yuan, 2,350 yuan, 2,380 yuan, 2,650 yuan, 2,710 yuan, 2,980 yuan, 3,025 yuan these seven different quotes.
Zhi-Jie Wu believes that this situation "is not surprising." His company has been engaged in sales of Motorola mobile phone 7 years, Motorola mobile phone channels chaos, "has not one or two days of things."
It jie introduction, Motorola cell phone sales channels generally have three modes, one is Motorola shipped to Shenzhen Telling, China Postel such a Proxy Business, then an agent delivery to the provincial agencies, provincial agencies and then shipped to a subordinate agency to city agency that layers of the model; a direct supplier to Motorola direct supply stores around the model; One is to Motorola through the Gome and Suning stores and other large home appliances sales model. Since 2001, as Motorola's channel strategy to adjust the flat, an agent relationship with Motorola has been as close before, "Currently, more than half of Motorola's mobile phone sales are through direct supply store. The direct supply model The problem is getting goods stores and official retail price difference between the price of larger models such as the A1600, in the thousand or so. "
Is because dealers get the prices of goods and between the official retail price of "operational space too much" and this has led to a cell phone will have seven quotes phenomenon. Reflect the situation for the dealer, Motorola China declined to comment yesterday.
Price differences caused by different channels
"Daily Economic News" yesterday were from Motorola in Shanghai, Fuzhou, Xiamen and Chengdu four dealers noted that, in addition to taking the difference between the prices of goods and Chu Huojia big difference between the prices of goods due to take in different parts of larger, and Motorola's promotion measures in different regions different, "the changing products Motorola is also very serious." Once consumers buy from the field "string" to the place of purchase products, you can not enjoy in the purchase of "seven days returned or" this after-sale protection. According to Motorola dealer
Fuzhou Hui (pseudonym) describes the company generally for specific models developed in different areas of sales promotion measures, such as dealers in the Fuzhou section of a commitment to sell the 1000 models, on each 200 back to the dealer profits, driven by high profits, many dealers on the direct sellers to dealers in other cities to achieve the company's sales rebate required, then the next goods dealers can What kind of operation according to the same batch of goods sold back then to get the rebate.
In addition to changing products, parts dealers will randomly factory memory card, Headphone Sale of such Li Bao open also in more Motorola phones with different reasons for quotation. Yun also told reporters that she was in the purchase process, indeed, the dealer, "Do not packs to less 300 yuan."
