subject: Online Media Buying by:Giovanni Gallucci [print this page] What are the best websites to buy online ad space for your products or services? Which search engine's paid placement programs can you afford, and which of those will yield a return? Many are surprised to find that the the top-of-mind answers are not always the best answers. Certainly, paid placement campaigns and your sector's trade websites will play into the mix, but there may be untapped resources you've never thought about; websites that slip under the mainstream radar yet have very broad appeal to your targeted market.
Measuring cost against return is the basic foundational goal of any online media spend. It doesn't matter if your brand is seen at the top of your favorite trade website if no one is clicking on it. DexterityMedia.com's online media buying team will evaluate, develop and execute an online media campaign that is tailored to your company's needs. We will evaluate, negotiate and purchase online media opportunities that deliver results. We develop campaign analysis, optimization processes, and suggest strategic and tactical changes that will maximize your campaign's performance.
Make the most of your media spend with DexterityMedia.com, a leading Dallas SEO Company & Interactive Media Agency with office in New York. Get results in motion. Contact us for a free consultation on what we can do for your online media budget.
About the author
Giovanni Gallucci
I provide strategy for new developments in social media, search, and technology for clients and function as a strategic representative to top Internet personalities and forward-thinking companies looking to break new ground in social media. I am also a founding partner of a Dallas-based online marketing firm called Dexterity Media.
