subject: Samsung Away From The "corporate Citizen" How Far Is How Close Again? - Samsung [print this page] "To measure the success of an enterprise standard, not just the success of its business, but also in how their communities in which business
Service How to protect the resources of our planet, how to improve people's lives. "(From
Samsung E-official website) Samsung I appreciate the understanding of corporate citizenship, as a well-known multinational companies on corporate social responsibility is to have unique and profound understanding of its Web site (http://www.samsung.com/cn/) of Title (title) is also evident that says "Samsung Electronics in China - so Chinese people love the business, contribute to the enterprise of Chinese society", and "corporate citizenship" deep understanding and practice for Samsung Electronics in China's rapid development has created a relaxed environment. Since August 1992, Huizhou Samsung Electronics Co., Ltd. was established in Huizhou, Samsung's first entry into the Chinese market until 2005, Samsung Electronics in China, producing a total of 14 corporate, 8 sales corporation, four research institutes and a number of representative offices , office, product technology services sector, a total of 2.3 million employees, sales of 17.6 billion U.S. dollars (about 12.5% of Samsung's global sales), exports 7.8 billion. Samsung became the most successful in the Chinese market of consumer electronics giant, Samsung China has become the world's most important strategic markets.
Samsung's success can not be separated in the Chinese market, it has a relative advantage of leading technology, can not do without it creating a brand image is also inseparable from its "corporate citizenship" marketing practice. Samsung compared with multinational companies in China is undoubtedly the "corporate citizen" of the best efforts of enterprises, through the Baidu search for "Samsung's corporate citizenship" has 36,900 pages, the same search
Nokia , Siemens, Sony And LG Were only 31800,26200,23200,10500 pages. Samsung to enter China since the very attention to "corporate citizenship" construction and investment in community services, education, environmental protection, sports, etc. involved in many charitable activities. 2005 Samsung in China to participate in public welfare activities, a total investment of 53.25 million yuan, accounting for about three weeks then 0.036% of sales in China.
Samsung further search related product information, and the result is a lot of Samsung
Refrigerator , Air conditioning , TV Products quality and after-sale problems, why there is such a contrast? One of "corporate citizenship" on an extremely important position in the enterprise does it mean that cart before the horse, if, as a provider of product (or service) enterprise, the quality of their products or services not meet consumer demand, while a lot of effort to do next Other social affairs, is not unable to do the most basic social responsibility, which is just as Samsung has said the "business success" was unable to do.
"Corporate citizenship" is not a honorary citizen, not charity, nor is there only that public welfare, business should first of all based on the principal industry, the main industry on the best of social responsibility, law-abiding, to community to provide reliable, cost-effective and environmental friendly products and services, while striving to participate in social welfare undertakings, social responsibility. If the public good as a marketing tool, as an advertising supplement, as a kind of a show, this is not a departure from the "corporate citizenship" starting point and purpose?
I support the Samsung do a good corporate citizen, I hope Samsung will make a down first products to protect essential services, will be used for public welfare undertakings of the total annual income of the extremely few actual cost of inputs is in the products and services, so Samsung may leave a real "corporate citizenship" more recently!
