subject: Why Americans Prefer Japanese Cars These Days [print this page] Japan has been leading the way among foreign car exporters to the United States for many years now. It is pretty common these days to see a Japanese car plying on roads here in Indianapolis and elsewhere. The list of the most popular car models is dominated by those coming from Japanese automakers, besting those from Europe and even ones made by Detroits Big Three.
What was once an American dream - a family owning a car, has been taken over by the Japanese. American auto buyers nowadays first check out dealerships that offer Japanese brands before going to those selling American and European brands. In Tokyo, auto company executives are aggressively creating ways on how to boost sales in the United States, which is their main source of income.
It is actually not surprising to see why Americans have suddenly shifted their preferences from domestic automakers towards Japanese ones. Present-day realities that have to do with economics, aesthetics, ergonomics and ecology have connived to this shift of allegiance. Japanese automakers, the profit-oriented entities that they are, simply took advantage of the trend to market their vehicles here.
Design-wise, Japanese brands are sure eye-catchers. For instance, in an Indianapolis Mitsubishi dealership, the first thing that customers have in mind is to look for a model that would be both aesthetically brilliant and fit to their lifestyle. Over the years, Japans automakers are coming up with vehicles that have become successful here and in other countries because of ergonomics and aesthetics.
Japanese automakers have placed great consideration towards following environmental standards. In an Indianapolis Mitsubishi dealership, for example, salespeople usually promote to customers models that follow the latest United States and global environmental standards. Environmentalists are also keen on promoting cleaner cars, most of which are Japanese.
Lastly, rising fuel costs and the shrinking dollar have influenced a lot of Americans to shift towards smaller, more fuel efficient cars. For example, in an Indianapolis Mitsubishi dealership and a Lafayette Toyota dealership, the most popular models are those that allow car owners to save on fuel. Japanese automakers are more willing to design fuel efficient vehicles compared to their American counterparts, hence resulting to American consumers ditching gas-guzzling models from Detroit in favor of those coming from Tokyo.
