subject: Korean Automakers: Slowly Making Their Way Into The American Auto Market [print this page] Korean carmakers are slowly inching their way into capturing a significant segment of the American auto market. Although Japanese carmakers remain the dominant leaders in the Asian car export industry, Koreans are working very hard to make their presence felt in the United States. So far, their effort is slowly paying off.
Compared to the automotive industries of Japan, Europe and the United States, South Koreas is relatively young. The Koreans were already into designing their own cars during the 1950s and the 1960s but it was only during the 1970s when the first locally made car rolled off the production line.
Since then, the Korean automotive industry has gone far, becoming a major global player and among the worlds most advanced. It is currently the fifth largest in the world in terms of global automotive production. As an exporter, the Korean automotive industry is ranked sixth in terms of volume.
In the United States, Korean carmakers are very aggressive in marketing their vehicles to consumers. They do it primarily by placing television advertisements and by doing sponsorship in major events such as the Super Bowl and the US Open. The marketing strategies worked as potential customers flock into the likes of Indianapolis Kia dealers and San Francisco Hyundai dealers to check out their product offerings.
The demand for fuel efficient cars as a result of rising fuel costs has also triggered increased interest on Korean-made cars. Going back again to the likes of Indianapolis Kia dealers and San Francisco Hyundai dealers, most clients going there are considering compact Korean made vehicles that have fuel-efficient engines. South Korea has made a name for itself in leading the world towards development of fuel-efficient and environment-friendly vehicles.
Although consumers flock to the likes of Indianapolis Kia dealers and other dealerships that sell Korean-made vehicles in the United States, South Koreas carmakers are not stopping. Instead, they consistently pushed for more aggressive marketing and further development of better vehicles to suit the varying needs of American and global car buyers. It wouldnt be a surprise if the Koreans eventually wrestle control of the Asian car export industry from the Japanese, given their aggressive stance towards marketing their vehicles nowadays.
