subject: Chongqing, A Huge Market Potential Suning Edge Sword Burst On The Scene - Suning, Gome, Yongle - Hc [print this page] Suning Several major success Reporter: Suning into the Chongqing National Day is also the third anniversary date, do you think the biggest success in Chongqing Suning what?
Houen Long: Suning success in Chongqing at least five areas.
The first 3 years, Suning opened seven stores in Chongqing, from the "strange visitor" to a firm footing and become an important member of Chongqing, home appliances market, and got nearly 25% share, which was late in Chongqing Suning long-term development laid a solid foundation;
Second, Suning has accumulated to two million people in Chongqing, consumer services, the equivalent of every three people in the main city, there is one Suning customers; At the same time, Suning unique service concept is enjoys popular support; these to expand our market share in the future and strive for greater customer base, is certainly a great asset;
Third, a national chain Marketplace In the first large-scale Sharu Suning Chongqing 23 markets, district stores
Operate Conditions increased by 50% over last year, active the entire consumer electronics market in Chongqing;
Fourth, Chongqing Suning with the Government, manufacturers and the community have established a good relationship, great strides for the future development of built a good platform;
Fifth, into the southwestern region of Chongqing is Suning the first leg of this as a bridgehead Suning has been successful in the southwest region out of more than 30 chain stores in the Southwest market Suning growing influence.
Suning working slowly and deliberately Reporter: success or failure often reinforce each other, Chongqing Suning most needed compensate for the failures?
Houen Long: We shop in the main city of somewhat slower pace of a point, Nanping, Shiqiaopu, large ferries, Beibei, etc. have not yet entered the business district. In addition, Chongqing Suning more emphasis on retail, engineering,
Group buy So satisfactory. Reporter: You just said Su Ning shop fast enough, I do not know is limited by the strength, or do not have to consider?
Houen Long: Suning want to open a shop on the success of one of the very harsh on the site, requirements for single-store profit is also high, which to some extent, affected the speed shop. For example, in Beibei and Shiqiaopu, we investigated 45 sites, but the ports are not ideal, even if we manage to enter, on the latter's rapid development is also very negative, and some colleagues began to taste that beat. As for Nanping, we chose a full two years because of Nanping store location is not an ordinary shop, but this area appliance store in the heart of shops, requested higher.
Chongqing appliance market potential Reporter: Some people say that the current rice store has more than home appliance stores, Chongqing City, almost every shopping district has 45 home appliance stores, excluding department store appliance floor, while there are other stores rumors about Sharu. Whether the home appliance store in Chongqing into over-
Competition ? Houen Long: This is national
Home appliance chain Development of a large environment. Next year, home appliance chain will start to shuffle, who have the last laugh will gradually become clear. Our calculations are almost the same as the big stall, with the increasing competition in the domestic counterparts
Johnson Survival ability, experience to enhance combat power when foreign stores. Encountered when foreign stores, national chain generally have three choices for foreign equity participation by foreign acquisition, or direct confrontation, the three roads are needed strength, or will suffer.
Terms of market capacity is saturated, people are seeing is a market, in fact, count 23 markets, and on the context of the national market study found that carved up the professional chain of stores now, but 10% of the share space remains high. To Chongqing, in accordance with urban development
Planning The next few years, a lot of people will flock to the city, the market is bound to expansion. On the other hand, urban households in Chongqing, a large number of electrical appliances are purchased early 90s of last century, the next year or two will enter a peak period of replacement. Chongqing household appliances huge market potential is seen.
Would be concentrating on the main city market battle
Reporter: So, Suning the coming year
Strategy What are the priorities? Houen Long: speed up store openings, is Chongqing, a major strategic focus Suning. Out before the end of this year 2 next year to open 4-5. Our ideas change shop, a former walk on two legs, the main city and district grabbed; in the second half, we would be concentrating on the main competition for the market city, new store plans and more for the host city. Growth in some markets, good shopping district, do not rule out the possibility of a two-shop.
Other hand, the previous emphasis on retail Suning future to strengthen the Group buy and engineering, change from passive
Sell To take the initiative, governments, communities, enterprises, institutions, schools are our goals. In Chongqing, the current annual projects and buy up to 34 billion market, we do not appetite first assigned to 56 million bar.
News "Golden Week appliances Shopping guide Guide " Yesterday (September 29, 2005), Suning released "National Day Golden Week Appliance Shopping guide Guide", intended to enable consumers to find what you want, enjoy the Suning for consumers to prepare a "National Day feast."
In the guide, Suning 8 prepared for the consumer appliance category of "signature dishes." Flat
TV Straight down the maximum 30%;
Air conditioning Is for Home improvement And the wedding market, the return is from 50 to 800 yuan;
Kitchen Product Line Brand Average reduction 40%, any combination of seven brand discount packages; otherwise automatic
Washing machine , Microwave ovens, purple clay pot, food processing machines and other gift both hands.
Guide also focuses on initiatives to mark the Suning holiday services: digital programs with the implementation of Engineers, according to consumer demand for personalized, price range,
Room Conditions, to provide digital life solution; purchase amount of more than 10,000 yuan VIP users can enjoy professional Shopping guide, buy concessions, cashier green channel, a series of quick delivery and installation service.
Will stay open to 22:00 Suning, and expand the delivery range to 120 km.
