subject: Foreign Car Brands Now Taking Over Indianapolis Roads [print this page] It seems like foreign car brands are starting to take over roads in the United States. Here in Indianapolis alone, more Japanese, Korean and German cars can now be seen compared to those made by the Big Three. Even the two most popular vehicles in the country are from foreign automakers- the first one Japanese and the second one Korean.
Perhaps the reason to this has something to do with two factors: Cars with low fuel consumption and brands with aggressive consumer marketing tactics. With the economy still reeling from recent problems and the prices of fuel consistently rising over the years, Americans, especially Indianapolis residents, are now after cars that not only offer a cheaper purchasing price but are also affordable to operate in the long run. Marketing-wise, Americans, the consumerists that they are, will bite into any good marketing campaign that an automaker will create to grab a significant portion of the market.
Foreign carmakers, recognizing the changing global economic fortunes, are more than willing to develop hybrid cars that consume less fuel or operate on non-traditional fuels. The Big Three Detroit carmakers seem to be lagging behind their foreign counterparts, something that the foreigners are taking advantage of, especially now that Americans demand for smaller, more fuel efficient vehicles.
The crisis that hit the American auto industry has also caused some dealers to switch allegiances. Indianapolis Hyundai dealers, for example, used to sell American brands but because American carmakers cannot assure their fate, they decided to make a switch to more stable foreign brands such as those from South Korea, Japan and Germany.
The switch of car businesspeople in the city such as Indianapolis Hyundai dealers is also a response to consumer demands. Thanks to aggressive marketing tactics, especially during special events like the Super Bowl, and changing American tastes and preferences, businesspeople involved in the sale of cars are now making the switch as consumers from Indianapolis and elsewhere seem to prefer the more economical and fuel efficient foreign car brands than those coming from Detroit.
Changing fortunes and consumer demands fueled the rise of the likes of Indianapolis Hyundai dealers and the increasing number of foreign cars on American roads. The situation should be a wake-up call to the Big Three to adjust to the new realities. If they will make the needed changes, then they will be able to win back American consumers.
