subject: Chain Play "tightrope" Do Not Dance Club Mistakes - Gome, Suning, Yongle - [print this page] Originally tied to a rope on the two grasshopper, there is now a jump will be out as long as
As the home appliance industry "food chain" on the essential ends, manufacturers and
Retailers
This relationship should be tied to a rope as the two grasshopper, coexistence and common prosperity, were back together, but now the situation is that manufacturers declining Yuehuo Yue difficult; chain is set thousands of pet in a . This is a home appliance industry
Expert
On the industry as a metaphor.
From
Business
The latest statistics department can be seen,
Home appliance chain
Business is indeed very "active." 05 in the first half,
States United States
Appliance stores increased from 162 in 2004 to the same period 309, an increase of 90.7%%;
Suning
The number of stores from last year's 185 to 255, an increase of 70 full; Paradise seems to "low" point, the number of its stores from 74 in 2004 over the same period increased to 135. The three most representative of current domestic home appliance giant chain, the development of speed is astounding.
Contrast, appliance manufacturers can be said to be difficult days. 2005
Air conditioning
Brand
Reduction compared with 27 in 2004 (National Information Center data);
TV
Industry, "knock" to the earlier, since 1998 only 20 on the number of enterprises; refrigerator,
Washing machine
The situation is similar to other industries.
How an upstream and downstream industries will appear for the huge gap? Fun appliance chain market secret?
Time difference using payment chain is doing the trading without this?
Industry estimates done, leasing a 8000 square meters of new stores, opening costs in 2000 million. Considering now that
Marketplace
Unified behind a large-scale purchases by the Group, therefore opening new stores when the quantity of goods purchased is not new. Integrated down to open a store in the cost of 2,500 million.
The people of that country the United States in the first half to add 147 stores, 70 new stores Suning, Yongle add 61 stores out of these three chain-ray new stores, respectively, the necessary funding to 3.675 billion yuan, 17.50 billion yuan and 1.525 billion yuan. If only from this country of beauty and Suning two companies in 2004
Finance
Data view, Gome's cash on hand and cash equivalents of 1.565 billion yuan, Suning Appliance 5.3 billion, two new stores only in theory, there were 2.105 billion yuan, 12.2 billion shortfall.
Then chain rely on it to fill the gap? Play time difference.
First, the chain the way through centralized purchasing, the actual need to increase purchase quantity purchases, use money credited into account the time lag for months, the way the product at a low price
Promotions
In order to obtain large amount of cash, at the same time, home appliance chain stores will from time to time purchase to the upstream suppliers, then a more narrow margin of profit or no profit delivery, order products in the shortest possible time through
Sell
In exchange for cash. So
Cycle
Theoretically, as long as the funds flow to speed up the speed, when the account of funds owed to the supplier's payment, it can store the "goods exchange for money" approach should have free use of money belonging to the supplier. More the number of such cycles, the greater the sales, cash flow naturally get bigger.
Analysis of the media has done to the general extension of three home appliance chain retailer? April pay the purchase price calculation, Gome carrying cash float of 30? Between 4 billion yuan, net of one billion yuan a month or so the stock is still 20? about 3.0 billion cash float can be used. While Suning Appliance float carrying cash in 22? Between 3.0 billion, net of stock of 800 million yuan a month or so, there are still 14? 2.2 billion float of about cash available.
